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Monday Event Marketing Lead - Elevate 
Israel, Tel Aviv District, Tel Aviv-Yafo 
245605644

21.11.2024

Marketing Strategy & Planning

  • Develop and execute the overall marketing strategy for Elevate, with a focus on driving event awareness, attendee engagement, and post-event follow-up.
  • Define and monitor KPIs and metrics to track the success of marketing campaigns and their business impact, including registration, attendance, and post-event conversion.
  • Align marketing initiatives with broader company goals, including brand visibility, customer retention, and product adoption.
  • Collaborate with the sales, partners, and customer success teams to incorporate their goals and perspectives into the event marketing plan.

Campaign Management

  • Manage multi-channel marketing campaigns across digital platforms (email, social media, paid ads, organic content) and offline channels (event materials, sales enablement, partnerships).
  • Lead the creation and execution of compelling content for promotional campaigns, including email marketing, social media posts, video content, and more.
  • Coordinate with the cross-company teams to ensure high-quality, on-brand creative assets that resonate with Elevate’s target audience.

Data & Analytics

  • Analyze event marketing performance data to drive actionable insights and inform future event strategies.
  • Provide regular reports showcasing campaign performance, event attendance, and ROI metrics.
  • Use data to optimize marketing strategies throughout the campaign lifecycle, adjusting messaging, targeting, and channel tactics as needed.

Event Promotion & Execution

  • Own the attendee journey, from pre-event communications to post-event engagement and follow-up.
  • Lead the development of content and strategies to drive registrations, maximize attendance, and encourage attendee engagement during the event.
  • Manage and oversee the event website, including content updates, registration, and promotional materials.
Your Experience & Skills
  • 5+ years of experience in marketing, with a focus on event marketing at B2B SaaS companies.
  • Proven track record of developing and executing successful global large-scale event marketing strategies that drive engagement, leads, and revenue.
  • Strong experience with digital marketing channels (email marketing, paid media, SEO, social media).
  • Strong analytical skills and ability to measure and report on marketing performance.
  • Creative thinker with excellent project management and organizational skills.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives for different audiences.
  • Experience in a fast-paced, dynamic environment, with the ability to juggle multiple priorities and deadlines.

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