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Philips ZONE MARKETING LEAD - PH JAPAC 
Malaysia 
245475749

29.06.2025
ZONE MARKETING LEAD - PH JAPAC


Your role:

  • Leads the vision and development of marketing strategies and plans by aligning overall marketing efforts, ensuring end-to-end marketing is effectively implemented, and aligning team competencies and capabilities with strategic needs.
  • Fosters a consumer and customer centric culture across the whole enterprise, leveraging internal and external expertise to generate data-driven insights to foster stronger innovation and engagement
  • Guides the development and implementation of the marketing strategy across touchpoints, covering media, digital roadmaps, CRM strategies, online experience, while facilitating digital transformation across businesses and markets.
  • Establishes clear objectives, strategies, initiatives, and metrics to reach overall business goals, and oversees complex marketing programs to build Marketing function capabilities across JAPAC.
  • Cultivates engagement and advocacy by enabling District Marketing Leaders in brand-led and digital communities, organizing and leading events, facilitating audience forums, collaborating with executive boards and site visits, and sharing best practices related to brand asset creation.
  • Oversees the delivery of an exceptional end-to-end consumer experience by equipping businesses, fostering marketing excellence, and directing strategic decisions on creative content, and touchpoint standards for owned and partner properties.
  • Enables District Marketing Leaders on budget planning, forecasting, and P&L management to optimize profitability and enhance financial performance.
  • Oversees consumer care and call centers, ensuring compliance with QMS and brand standards.
  • Drives marketing capabilities enhancement across the functions by partnering with Marketing CoE


You're the right fit if:

  • Preferably 10+ years of experience into the Marketing function of a large conglomerate.
  • Experience in driving Marketing efforts across multiple countries
  • ​Proficiency in budget planning, P&L Management, Marketing expertise and Digital transformation.
  • Preferably a master's degree in - Marketing, Communication, Sales, Business Administration or equivalent.