Purpose & Overall Relevance for the Organisation:
Responsible for maximising the sales, profitability & brand equity of the Emerging Markets organisation by building and leading the eCommerce merchandising strategy for the market.
Key Responsibilities:
- Shape and lead the EM Merchandising strategy for the eCommerce channels
- Deliver financial targets including Net sales, Sell Through, standard margin
- Own, lead and implement the end-to-end planning, buying guidance, range guidance, and GTM strategy for all categories with EM BU/CTC team direction
- Accountable for end-to-end category responsibility (including Open-To-Buy (OTB) plan pre-season product planning, option planning, range planning, forecasting, including handover to Demand Planning
- Maximize new & in season business opportunities by understanding and executing on respective channel potentials
- Constantly monitor industry developments in their category and cascade intelligence to the organisation across all EM clusters
- Interface with key stakeholders including Planning, Marketing, CX,and Digital Operations teams
- Share best practices among clusters, driving optimum OTB plans to balance growth opportunities with range efficiency
- Drive innovation across the function in terms of process automation and optimisation to improve availability across eCommerce and Partner Program channels
- Provide fact-based category input and feedback for internal/external stakeholders
- Execute the continuous improvement of all merchandising systems and tools to suit world class merchandising practise
- Role model the leadership framework and ONE EM mindset
Key Relationships:
- BU Directors (category merchandising), CTC (Concept-to-Consumer) and MOPS
- eCommerce functional leads and Partner Program lead
- Demand Planning, Supply Chain, Procurement and Logistics team
- Retail/ Franchise Merchandising teams
- Finance/Controlling
- Relevant Global Teams – Buying, Merchandising, CTC
Knowledge, Skills and Abilities:
- Leadership and influencing skills
- Detailed knowledge of Merchandising, ranging, forecasting & budget planning
- Ability to work effectively within a team environment and under pressure
- Strong analytical and communication skills
- Excellent knowledge of range segmentation and merchandising plan for eCommerce channels
- Strong trading mindset, with an entrepreneurial flair to maximize business opportunities
- Technical skillset: advanced Excel, PowerBI, Data visualization tools. Experience with coding languages an advantage
- Fluent in English
Requisite Education and Experience / Minimum Qualifications:
- University degree, ideally in business with marketing and sales focus - MBA an advantage
- Total of 8 - 10 years experience with minimum 5+ years’ leadership / directorial / head of dept experience of core buying & merchandising function, preferably in a digital or retail organization, with broad-based experience working with fashion franchises, vertical and multichannel retailers. Experience working with a Sporting Goods retailer is preferred
- Multi-store and eCom experience essential
- Functional knowledge of Marketing Activation, Human Resources, Finance, Supply Chain and Logistics
- Experienced in working with internal stakeholders and external agencies to establish efficient and scalable processes
- Experienced in working cross-functional within international organization