Adidas SENIOR MANAGER BRAND COMMUNICATIONS BU ORIGINALS 

Netherlands, North Holland, Amsterdam 

245134447

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient brand activation across allcommunication touchpoints within Originals, Basketball, Partnership and incubation conceptsholesale accounts

Key Responsibilities:

• Provide the country relevant input to globalBusiness Units andBrand Communications at the commercial input timing
• Support the creation ofannual/seasonallocal brand marketing plan and calendar with BrandActivation and other Business Unit Brand Communications, based on input from globalandcountry commercial needs
• Manage the execution of the localcategorymarketing plan,including presentation deck to key wholesale partnersfor implementation
• Manage the creation of the local contentin alignment with thekeystakeholders (listed in the Key Relationships section)and global Brand Communicationsobtainingapproval if necessary
• Align with theBrandActivation team on thePR/Social andmedia strategy for a campaign execution
• Manage the execution of the Marketing Expenses plan per company business strategy
• Support local trade meetings by providing appropriate sell-in tools
• SupportSalesat sell-in to present the annual and seasonal account marketing and investment plan for alliance and key accounts.
• Leadthe production and implementation of bespoke alliance and key account campaigns
• Recruit best in class people and provide people management guidance. Lead, develop and retain talents to foster a high-performance culture.

KPI’s:

• Brand / Category Net Sales
• Market share of respective categories
• Compliance to marketing expense guidelines
• Share of conversation in PR/Social
• Share of search
• Key campaign sell through %
• Agency performance management (annual evaluations)

Knowledge, Skills, and Abilities

• Strong degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
• Ability to develop and implement local marketing plans following global guidelines
• Marketing budgetplanning andmanagement
• Strong presentation skill to internal and external stakeholders
• Strong user of MS Office suite of products
• Provenprojectmanagement experience
• Strong abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• At least 7+ years’ experience in relevant Marketing fields
• Proven track record as a leader
• English /Japanesein native level preferred

Key Relationships:

• Country Brand directorand Brand Activation teams
• Global Brand Communications
• Global/Country Business Units
• Country Senior Leadership, especially Retail and Wholesale Lead
• Country Finance and Legal
• External partners (Key Wholesale partners, Agencies, Brand Partners, etc.)