GE HealthCare Chief Marketing Officer GEHC AVS 

Remote, Remote 

244173313

Strategic Leadership & Brand:

• Develop and implement a comprehensive enterprise strategy aligned to AVS’ vision and strategy through focus on productivity and economic value creation
• Lead Long-term Strategy Process across the AVS segment
• Oversee brand development, positioning, and messaging to enhance AVS’s product portfolio ‘s market presence and reputation
• Provide insights and recommendations to the executive leadership team on trends, commercial strategy, competitive landscape and growth opportunities.

Market Research and Analysis:

• Develop, implement and continuously improve market intelligence into relevant global markets.
• Conduct market research to identify customer needs, preferences, and trends in the ultrasound and interventional solutions space
• Utilize data analytics to drive margin expansion and product portfolio decisions

Sales Enablement & customer intimacy

• Further build out omni-channel end—to-end processes and create capability to scale across all GEHC regions.
• Collaborate with the sales teams across the globe for effective benefits selling (visibility, win rates, pricing strategies)
• Align with sub-segment & region marketing teams to plan & execute integrated marketing campaigns, product launches and initiatives
• Use Lean tools like Hoshin Kanri and Kaizens for continuous improvement

Digital Marketing and Innovation:

• Scale up digital marketing initiatives to drive brand awareness, lead generation and improve digital marketing capabilities in Marketing & Sales.
• Embrace innovative marketing techniques and technologies to engage customers and enhance the customer experience and drive their adoption

Product Launch and Management:

• Drive successful product launches by collaborating with cross-functional teams, including Sales, Region Marketing, R&D and clinical affairs, to ensure alignment and effective execution.
• Monitor product performance and adjust marketing strategies as needed to achieve commercial goals.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• experience in senior marketing and commercial roles within the medical device or diagnostics industry
• Proven track record of driving commercial success and market growth, ideally in product and commercial settings (upstream & downstream)
• Strong understanding of the ultrasound and interventional solutions market
• Excellent leadership, strategic thinking, and communication skills
• Experience with digital marketing and data-driven decision-making
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities

Desired Characteristics

• Global leadership experience
• Carrying a personal brand as Talent developer
• Understanding digital solutions and how to grow overall solutions eco-systems around a traditional device business model
• Adaptable and open to change in response to unexpected circumstances and or in working in ambiguous situations

Application Deadline: April 04, 2025