Job Responsibilities:
- Plan, execute, and deliver performance marketing analytics projects.
- Identify attributes that describe shifts in performance.
- Create data assets from large disparate sources for unified marketing performance views.
- Conduct strategic analyses for campaigns, marketing, and personalization.
- Design dashboards to inform executives on critical operational business KPIs and strategic metrics.
- Become a trusted partner and thought leader in marketing data & analytics.
- Invent creative methods to answer key business questions using data assets.
- Build expertise on marketing data from all Chase lines of business.
- Synthesize analytical findings for senior business executives in both written and verbal formats.
Required Qualifications, Capabilities, and Skills:
- Minimum 8 years of experience with strong academic background with a STEM Bachelor's/Master's from a well-recognized university.
- 6+ years of advanced hands-on experience in SQL.
- 5+ years of advanced experience in data visualization, in Tableau.
- 5+ years of advanced experience in data wrangling, in Alteryx/Python.
- 5+ years of advanced experience in web interaction data & analytics, with Adobe Analytics.
- 5+ years of advanced knowledge in MS Excel.
- Demonstrated experience in design of experiments, statistics, and using ML for exploratory driver analysis.
- Proven analytics skills with strong hands-on experience in analyzing data, extracting insights, and recommending business solutions.
- Great presentation skills, both verbal and in MS PowerPoint.
Preferred Qualifications, Capabilities, and Skills:
- Experience with analytics suite and back-end data of Adobe Analytics, Salesforce Marketing Cloud, Persado, Harmony, or similar tools.
- Familiarity with cloud-based environments and developing production-level code.