PayPal Sr Director Head US Consumer Marketing 

United States, California, San Jose 

237046203

This job is an inspirational collaborator providing key inputs as an industry leader and expert. This role involves developing and articulating a clear, compelling vision and strategy in alignment with PayPal-wide strategy and operations, focusing on the long-term success of the marketing function.

Essential Responsibilities:

• Develop and articulate a clear, compelling vision and strategy for the marketing function
• Provide key inputs as an industry leader and expert in marketing
• Inspire and lead the marketing team to achieve long-term success
• Align marketing strategies with PayPal-wide strategy and operations
• Drive innovation and continuous improvement in marketing practices
• Collaborate with executive leadership to ensure the marketing function supports overall business goals

Minimum Qualifications:

• Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.

Why You’ll Love This Job

• Strategic Leadership:Shape the future of consumer marketing programs in the fintech space.

• High-Velocity Execution:Bring breakthrough ideas to market fast, driving measurable impact.

• Cross-Functional Collaboration:Work across brand, product, partnerships, analytics, media, and finance.

• Scale and Influence:Lead a high-performing team that drives U.S. performance through analytics-driven campaigns and brand storytelling.

What You’ll Do

• Define & Execute Marketing Strategy

  • Deliver consumer-targeted brand and acquisition campaigns that accelerate growth and deepen engagement.

  • Tone and position PayPal as both trusted companion and agent in consumer finance.

• Lead Integrated Marketing Programs

  • Oversee omnichannel campaigns (digital, media, experiential, PR) to support consumer journeys.

  • Build a measurement framework to optimize performance across the funnel.

• Drive Strategic Partnerships

  • Identify, negotiate, and scale key partnerships across financial services, media, sports, and lifestyle sectors.

  • Develop co-marketing programs that enhance brand equity and consumer relevance.

• Build & Inspire High-Performing Teams

  • Mentor senior managers and ensure strong qualitative narrative and quantitative insights.

  • Operational leadership in budgeting, KPI setting, and performance governance categories.

• Activate Go-To-Market Readiness

  • Collaborate deeply with product, UX, Sales, Compliance, Finance, and Analytics to ensure GTM launch readiness.

  • Navigate complex organizational structures to drive alignment and speed.

What You Bring

• Fintech Expertise:15+ years marketing in fintech, digital payments, or financial services. Demonstrated ability to launch and scale innovative consumer products.

• Organizational Savvy:Experience influencing stakeholders across complex, matrixed environments.

• Data-Driven Judgement:Strong in both qualitative audience understanding and quantitative ROI, A/B, and attribution analysis.

• Execution Excellence:Proven track record delivering high-impact campaigns at speed and scale.

• Brand Building Prowess:Skilled storyteller, adept at shaping and activating brand voice across channels.

• Partnership Leadership:History of building strategic alliances and formal co-marketing programs with external brands.

• Team Mentor:Experience hiring, leading, and elevating marketing teams to deliver excellence.

Preferred Qualifications

• MBA or equivalent from top-tier institution

• Prior leadership in performance marketing or brand marketing roles

• Experience in payments, digital wallets, BNPL, or consumer financial services

• Strong presentation skills, comfortable with both senior leadership and external audiences

Why Join PayPal

• You’ll be at the forefront of consumer finance innovation and brand transformation.

• Grow within a global digital payments powerhouse with reach and trust.

• Leverage data, experimentation, and creativity to shape a category-defining consumer experience.

• Join a mission-driven company committed to democratizing financial access and inclusion.

Travel Percent:

15 Bachelors Degree or Equivalent

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The US national annual pay range for this role is $188,000 to $323,950

Our Benefits:

Any general requests for consideration of your skills, please