Develop and execute the channel marketing strategy aligned with business objectives to drive partner engagement and revenue growth. Create and execute targeted channel marketing campaigns to promote products and services
Create and deliver sales tools, marketing assets, and training materials that empower channel partners to effectively market and sell our solutions
Design and implement co-marketing programs, promotions, and campaigns to support partner growth and acquisition
Build strong relationships with channel sales leaders and partners, acting as their primary marketing liaison to ensure alignment on goals and initiatives
Track, analyze, and report the effectiveness of channel marketing initiatives, optimizing programs based on data insights
Partner with internal teams (sales, product, and corporate marketing) to ensure consistent messaging, branding, and support across all channels
Manage channel marketing budgets and marketing development funds, ensuring efficient allocation of resources to maximize ROI
YOU MUST HAVE
Minimum of 5 years of experience in channel marketing, partner marketing, or related roles
Strong understanding of channel sales models and partner ecosystems
Proven success in developing and executing partner co-marketing campaigns and programs
Excellent communication, negotiation, and relationship-building skills
Analytical mindset with experience measuring and improving campaign performance
Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics
WE VALUE
Bachelor's degree
Experience developing digital marketing strategies
Ability to analyze data and present insights and recommendations
Additional Information
JOB ID: HRD249932
Category: Marketing
Location: 2101 CityWest Blvd,Houston,Texas,77042,United States