Boston Scientific Digital Marketing Specialist 

United States, Minnesota 

221302625

Your Responsibilities Will Include:

• Partner with the Digital Marketing Manager to develop digital marketing plans aligned to the customer journey.

• Create digital briefs and campaign plans for all paid media channels.

• Ensure digital tactics, including webpage development, SEM, programmatic advertising, social media, and email marketing, are executed on time and on budget to high quality standards.

• Partner with external agencies as needed for digital advertising programs.

• Collaborate with Digital Marketing Managers for stakeholder and legal compliance reviews and approvals.

• Audit existing campaigns, analyze keywords, ad copy, bid strategy, and elements to identify new opportunities to improve performance and KPIs.

• Formulate and execute media plans that deliver lead generation as a vital element of the marketing and sales mix.

• Partner with analytics teams to show the value of programs and provide a regular cadence of reports.

• Build, activate, and manage cross-functional relationships with digital marketing, analytics, UX/Design, MarTech, IT, and others as needed.

• Work encompasses the full range of paid media channels, including Facebook advertising, Google Adwords, LinkedIn Ads, programmatic advertising, and any up-and-coming media channels.

Required Qualifications:

• Bachelor’s degree in marketing or a similar field

• 0-3 years of overall marketing, communications and/or digital experience in a B2C or B2B environment

• Strong interpersonal skills with a demonstrated ability to work well within a matrix organization and to influence teams to accomplish common goals and objectives

Preferred Qualifications:

• Digital media (programmatic, SEO/ SEM, endemic partnerships, website and email) and social media acumen

• Direct experience in digital media and social media platforms (Facebook, Twitter/X, LinkedIn, GoogleAds/ Campaign Manager 360)

• Understanding of / experience with Google Analytics

• Clear and effective written and verbal communication skills

• Effective relationship building skills and ability to work in a collaborative environment

• Strong organizational skills with the ability to prioritize work with limited direction

Compensation fornon-exempt (hourly), non-sales rolesmay also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation forexempt, non-sales rolesmay also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions:It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.