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Apple Digital Marketing Operations Specialist United States, California, Cupertino 105644750
27.06.2024
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Description
- Be responsible for the marketing instance of Salesforce- Lead marketing use of marketing automation platform- Lead contact acquisition and database strategy and oversight and ongoing cleanse with new contacts - monitor and maintain data quality within the marketing database.- Stay abreast of the latest marketing technology trends- Lead web based event execution and reporting - develop robust knowledge of event tool - Work closely with sales operations, BPR and engineers on developing marketing automation capabilities and execution- SME on email scoring and nurture
Minimum Qualifications
- 5 years of marketing operations and digital marketing experience
- Excellent written, verbal communication and presentation skills
- Ability to analyze large amounts of data across multiple systems
- Understanding on B2B lead funnel, MQL and SQL tracking
- Understanding of data privacy laws (GDPR, CCPA, UCAN…)
- Solid understanding of Pardot
- Expertise in Salesforce
- Proficiency in Qualtrics
- Proficient in HTML
Preferred Qualifications
- Degree in marketing, education, business, or related discipline, preferred.
- Pardot Certification preferred
- Ability to quickly learn new marketing automation platforms and systems
- Resourceful, creative, and results oriented with high energy and a positive attitude.
- Ability to quickly establish trust, credibility, influence and drive results across a variety of cross-functional and multi-directional partners
- Ability to cultivate relationships and work collaboratively across many functional teams.
- Passion and self-motivation, with outstanding attention to detail, sense of urgency, and follow-through
- Experience in social media metrics
- Strong background in AB testing across digital channels
- Content creation experience in Adobe Creative Suite, InDesign and After Effects
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,700 and $166,600, and your base pay will depend on your skills, qualifications, experience, and location.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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