Mcafee Lifecycle Marketing Specialist 

Ireland 

220216447

• Lead the strategy, creation, and execution of comprehensive integrated marketing campaigns aimed at increasing awareness, fostering understanding, and driving growth through retention.
• Advocate for the consumer and partners, ensuring consistency in visuals and messaging across programs, audiences, and regions within the business.
• Lead creative optimization for the customer journey to improve the customer relationship and drive engagement, while focusing on key monetization opportunities.
• Develop and execute testing strategies to optimize retention and monetization through personalized offers, promotions, and messaging.
• Perform end-to-end monitoring of campaign execution and performance.
• Work both independently and collaboratively with cross-functional teams to manage stakeholders and drive initiatives.
• Monitor, evaluate, and report on key metrics relating to bookings, retention rates, customer journey, and campaign performance for the portion of the retention business within your scope.

• 5+ years of experience leading consumer-facing marketing and integrated campaigns, including influencer and event marketing campaigns.
• Background in high-growth or transformation-focused businesses.
• Extensive expertise in brand strategy, architecture, and messaging.
• Experience managing agency & outside partners (media, creative, and research).
• Comprehensive understanding of the a/b testing process and data-driven experimentation; knowledge of Adobe Analytics, Adobe Target, or other analytics & testing platforms.
• Background in using internally created tools to help facilitate marketing communications.
• Passion for and demonstrated track record of driving initiatives that improve customer experience and monetization; experience with consumer-facing SaaS business models.
• Strong execution skills including proven ability to drive multiple initiatives in a fast-paced, innovative environment.
• Exhibit excellent analytical and critical thinking skills, along with persuasive verbal and written communication abilities.
• Team player that develops strong relationships, is able to influence stakeholders and drive cross-functional alignment to accomplish strategic objective.
• Familiarity with global businesses, tech industries, software-as-a-service business models, B2C & B2B2C distribution channels are desirable.

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement