PayPal Manager Marketing 

Mexico, Mexico City, Mexico City 

217867812

As B2B Marketing Manager for Mexico, you will lead the design and execution of a completely new project from the ground up. You will partner closely with Product, Sales, Regional and Global Marketing teams to develop the go-to-market (GTM) strategy, manage budget, and deliver impactful B2B campaigns. This role requires a hands-on, highly organized, and results-driven individual who can act as a single contributor while collaborating across global and regional teams.

Essential Responsibilities:

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Expected Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

• Develop and implement the go-to-market strategy for a new B2B initiative in alignment with business objectives and growth targets.
• Drive the end-to-end development of the project from initial concept to execution, ensuring timely delivery and measurable results. Product Marketing experience or equivalent.
• Create, launch, and optimize integrated B2B marketing campaigns across multiple channels.
• Partner with Product, Sales, and Regional/Global Marketing teams to ensure consistent alignment and messaging.
• Manage and optimize marketing budgets to maximize ROI and business impact.
• Establish KPIs, measure campaign effectiveness, and deliver reporting with actionable insights.
• Ensure initiatives are consistent with PayPal’s brand and global standards while adapting to the Mexican market context.
• Propose creative solutions, implement best practices, and execute with a hands-on approach.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 8 years of B2B marketing experience in fintech or payments technology industries.
• Proven experience in building and executing marketing projects from scratch within high-growth or innovative environments.
• Strong project management skills with a track record of delivering results on time and within scope.
• Ability to work independently as a single contributor while influencing and collaborating with cross-functional teams.
• Excellent organizational and communication skills, with fluency in English and Spanish.
• Hands-on, detail-oriented, and adaptable to changing priorities in a dynamic environment.

Our Benefits:

Any general requests for consideration of your skills, please