Playtika Copywriter 

Israel 

216093464

We need a creative thinker who can take the bare bones of a product and turn it into a fun and engaging feature. We also need a true wordsmith who can take a marketing message and communicate it to our players in a clear and exciting way.

As the sole copywriter in the product department, you will be responsible for all creative, UX/UI and technical writing within the game’s features.

This includes:

• Onboarding
• Tooltips
• Info pages
• Pop-ups (winners, check it out, heads up)
• Offers
• Buttons
• In-feature text

You will work closely with members of the product department to turn an idea into a full-blown feature with a coherent concept, name, and all the different feature elements.

You will also be working on our Album feature, using our in-house AI engine. You will provide the following:

• Themes
• Names
• Rules pages
• Tutorials
• Mini-game info page updates
• Mini-game tooltips

Along with our other writers, you will come up with creative concepts for daily promotions, feature launches and new games.

You’ll write all internal and external communications related to each promotion, including:

• In-game popups & banners
• Emails
• Push notifications
• Social Media posts

• Fluent English at mother-tongue level (MUST)
• Experience in marketing/product copywriting or UX/UI writing (MUST)
• Experience working in the gaming industry (Advantage)
• Experience using AI tools – ChatGPT, Gemini, etc. (Advantage)
• Passionate about gaming
• Conceptual thinker who can come up with coherent stories
• Able to adapt to and maintain our brand’s tone of voice
• Keen attention to detail and need for perfection
• Team player who can understand and adapt to different business needs
• Independent and with a sense of responsibility and dedication
• Ability to meet deadlines in a fast-paced environment.