EY Global BMC Tax Leader 

United States, New York, New York 

213473565

BMC comprises around 2,000 professionals, working across the Executive and Regions in the following capabilities: Brand and Client Experiences; Marketing; PR/Media Relations & External Communications; Internal Communications & People Engagement; Corporate communications.

Major responsibilities/duties

The role is accountable for developing an integrated strategic global Tax brand, marketing and communications plan that drives revenue, relationships and reputation goals, working closely with the Tax leadership. This includes;

• Increasing the global market awareness of EY’s Tax capabilities
• Creating and delivering innovative campaigns to increase market share and revenue for new solutions, services and products
• Delivering high impact client experiences through digital channels, events and third-party collaborations
• Supporting strategy execution and people engagement through developing and executing an impactful internal communications and engagement plan
• Integration of EY’s purpose and corporate messaging into Tax internal and external communications across paid, earned and owned channels to strengthen brand equity and audience engagement
• Delivering integrated communications strategies for media and other significant stakeholders such as analysts, business organizations, alumni and potential recruits
• Adopting new ideas and technology to enable impactful audience-centric communications and operational effectiveness, eg marketing automation, AI
• Leveraging data and analytics to drive insights; developing and implementing metrics to measure results of marketing strategies; providing analysis and recommendations to support continuous growth, improved execution and team development
• Sharing expert knowledge in brand, marketing and communications issues, trends and long-term implications for EY
• Providing input from the Tax perspective to firmwide program development
• Contribute successfully to the firm-wide Alliances strategy, with differential focus on SAP, Microsoft and IBM (tbc)
• Drive change, ensuring that the BMC function is responding to market opportunities and business priorities
• Work closely with the other BMC senior leaders to drive performance goals of improving service delivery, quality and cost efficiency of the function. Managing Agency relationships and budget responsibility
  

Culture, people leadership and operational excellence

• Fosters a culture that respects diversity and inclusiveness and rewards and supports creativity and innovation within the BMC team
• Builds and lead a high-performing team and act as counsellor, mentor and coach
• Drives change, ensuring that the BMC function is responding to market opportunities and business priorities

The position holder will perform other responsibilities and tasks as required to achieve the agreed performance outcomes.

Qualifications, knowledge and experience
Objectives/measures

The key measures of success for the role include:

• Qualitative: quality, accuracy and timeliness of advice; 360-degree feedback
• Quantitative: share of voice, analyst reports, brand surveys and people surveys
• Campaign outcomes including, brand measures and lead generation
  

Experience Requirements

• Proven ability to manage complex processes and/or projects at a global level
• A minimum of 20 years’ experience in B2B marketing, with substantial experience of the Tax business; acknowledged expertise in either marketing or communications for Tax (or both)
• Demonstrate a deep understanding of the Tax business and how to build brand strategies that help it achieve its objectives; act as a trusted advisor to the Tax leadership team
• Outstanding communication abilities, which are required to connect the dots across the organization
• Experience leading relationship-building and revenue-generating programs within a people organization with proven and demonstrable results, working closely with business development functions
• Deep and current expertise in brand and digital marketing, and ability to convey this expertise to support others to progress
• Experience of both global and local roles within a people organization with proven and demonstrable results
• Proven leadership capabilities, experience leading and managing large, diverse and virtual high-performance teams
• Proven ability to influence and build collaborative relationships with senior-level stakeholders
  

Other Requirements

• This role can be located in London or New York (tbc)
• Global travel is required

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.