EY BMC - Measurements-Insights leader 

India, Kerala, Kochi 

766180734

Key Responsibilities:

• Lead the development and implementation of a comprehensive global marketing and communications measurement framework that aligns with the strategic priorities of the organization.
• Design and maintain global strategic scorecards that cascade into tactical metrics to ensure consistent performance tracking across all marketing initiatives.
• Engage with C-suite executives to understand strategic priorities and translate them into actionable marketing measurement strategies.
• Operate effectively within a heavily matrixed organization, collaborating with various departments to achieve marketing and communications objectives.
• Manage and mentor multiple teams that are not co-located, ensuring high performance and alignment with global strategies.
• Provide insights and recommendations based on data analytics to inform decision-making and optimize marketing efforts.
• Work non-standard hours as necessary to accommodate meetings and collaborations with stakeholders in different time zones.
• Stay abreast of industry trends and advancements in marketing analytics and communications measurement to continuously improve our practices.

Qualifications:

• A minimum of 12 years of analytics experience with a substantial portion of that being in a global B2B marketing environment.
• Extensive experience interacting with C-suite executives and understanding their strategic priorities.
• Demonstrated ability to design and implement global strategic scorecards and tactical metrics.
• Experience operating in large, matrixed organizations and navigating complex corporate structures.
• Strong leadership skills with experience managing multiple, geographically dispersed teams.
• Flexibility to work non-standard hours to support a global stakeholder base.
• Excellent communication, presentation, and interpersonal skills in English
• Bachelor's degree in Marketing, Business, Analytics, or a related field; Master's degree preferred.
• Significant experience with Adobe Analytics and Power BI

What We Offer:

• The opportunity to work in a dynamic, fast-paced environment with a diverse global team.
• Competitive salary and benefits package.
• Professional development and career growth opportunities.
• The flexibility to be based in one of our key global delivery locations

How to Apply:If you are a strategic thinker with a passion for analytics and global marketing, and you meet the qualifications above, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter detailing your relevant experience and why you are the best fit for this role.

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