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Apple Public Relations Manager China, Shanghai 211076337
21.09.2024
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Description
* Use your first-class knowledge of the media landscape in the Greater China region to broaden and deepen our contacts with hi-tech portals, consumer lifestyle, and social media.* Have the ability to dive deep into our segment markets to identify new and creative ways to reach influencing media and share the Apple story.* Play an instrumental role in influencing how product launch and momentum campaigns are developed to ensure maximum coverage in the region.* Manage and respond to day-to-day press enquiries and ensure our regular media are kept up to speed on the latest Apple news. * Organise briefings with key press, via press tours, selection of Hit Lists for special events, planning of briefings, capturing coverage, and reporting on results.* Have the capacity to handle crisis and other reactive PR situations with grace and ease, knowing when and how to respond to media inquiries.* Handle distribution of PR materials and resources (press release, images, reviewers guides, B-roll) as required.* Track key coverage for your areas and share news with global teams when relevant.
Minimum Qualifications
- Bilingual in Chinese and English.
- 3+ years of proven experience in public relations, social media marketing, journalism, PR agency or corporate settings.
Preferred Qualifications
- Previous experience leading successful PR programs, including social-first campaigns.
- Established list of media contacts and influencer relationships across consumer technology, consumer lifestyle, and students.
- Motivated self-starter with a positive team-player attitude and a passion for social media, creative storytelling, and relationship building.
- Ability to develop and bring to fruition PR plans that are both strategic and creative.
- Ability to handle multiple projects and thrive in a dynamic environment.
- Excellent attention to detail and project management skills.
- Excellent writing skills with the ability to craft compelling pitches, product messaging, and more.
- Proven experience working on large-scale, international, time-critical projects.
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