, you will be responsible for developing and supporting the execution of strategic marketing programs, communications and campaigns in collaboration with our partners. You will play a crucial role in driving joint marketing initiatives to promote Wiz products/services through partner channels. This role requires a blend of creativity, strategic thinking, and strong communication skills to build successful partnerships and deliver impactful marketing campaigns.
WHAT YOU’LL DO
- Develop Partner Marketing Program and Campaign Strategy: Collaborate with the partnerships team to develop a comprehensive partner marketing program and campaign strategy aligned with overall business goals.
- Campaign Planning and Execution: Plan and develop end-to-end marketing campaigns for partners, including content creation, campaign timelines, and deliverables.Coordinate with cross-functional Wiz teams such as product, creative, and partners, to ensure campaigns are executed smoothly and effectively.
- Content Development:Work closely with Wiz marketing teams to create compelling marketing collateral, including emails, social media content, blog posts, and more.Ensure all content adheres to brand guidelines and resonates with target audiences.
- Develop Partner Marketing Communications Strategy:Collaborate with the Wiz marketing and partnerships team to create a comprehensive partner marketing communications strategy aligned with overall business objectives.Help define messaging, positioning, and tone of voice for partner communications.
- Relationship Management:Regularly communicate with partners to share updates, gather feedback, and optimize campaign performance.
- Performance Tracking and Reporting:Define key performance metrics for partner marketing campaigns and monitor ongoing performance.Provide regular reports on campaign effectiveness, highlighting successes and areas for improvement.Use data insights to optimize future campaigns and strategies.
WHAT YOU’LL BRING
- 8+ years of partner marketing experience in B2B SaaS/enterprise technology companies.
- Proven track record of successfully launching partner campaigns.
- Demonstrated ability to execute results-driven partner marketing programs.
- Experience in planning and executing partner webinars, tradeshows, and field marketing events.
- Strong organizational skills with keen attention to detail for effective project management.
- Proficiency in translating marketing efforts into measurable business impact and outcomes.
- Self-motivated and adept at working independently, with the ability to communicate effectively with remote management.
- Familiarity with marketing tools like Marketo, Tableau, Salesforce, and 6sense.
- Exceptional strategic thinking skills, enabling data-driven decision-making.
