Cyberark Customer Marketing Manager 

United States 

208964593

What you will do:

· -Program Management

• Lead customer advocacy initiatives such as reference program, online reviews, and customer story development
• Manage and analyze the effectiveness of advocacy activities using data and analytics

-Content Creation and Amplification

• Identify, recruit, and nurture customers for success stories and videos
• Manage all stakeholders in Monday.com for case study creation process
• Upon completion, ensures approvals are tracked and customer stories are shared via appropriate channels (social, web, internal, etc.)
• Proactively suggests process enhancements and seeks opportunities to improve content quality and process efficiency through automation and AI

· Build Customer Reviews Strategy and Manage Review Collection Programs

• Develop and implement online review programs aligned with business goals
• Create and manage programs to drive customer review collection
• Maintain profiles on key review sites (Gartner Peer Insights, etc.)

· Maintain Reference Program

• Support managed reference requests and tracks all reference activity in Salesforce
• Build relationships and partner with key vendors to optimize program utilization
• Socialize program cross-departmentally to drive nominations and engagement
• Work closely with Reference Edge tool to track all reference activity

· Own Data, Analytics and Reporting for all Customer Marketing dashboards

• Proactively monitors dashboards
• Socialize dashboards cross-departmentally and within marketing
• Make recommendations for new dashboards/enhancements as needs arise
• Make recommendations for behavioral changes based on dashboard tracking

· 5+ years of experience in marketing, customer advocacy, customer success, account management or related roles

· Excellent communication and interpersonal skills

· Ability to work in a fast-paced environment with evolving priorities, reprioritizing based on sense of urgency

· Proven ability to foster collaboration and contribute to team success and goals through clear communication, accountability, and adaptability

· Strong analytical abilities and proficiency in data analysis tools

· Proficiency in CRM systems, marketing automation platforms, business intelligence and analytics dashboards

· Project management and organizational skills

How you will stand out from the crowd:

· Experience with marketing in technology or SaaS industry

· Demonstrated success in launching and managing successful review campaigns across multiple channels including email, social and events

· Experience with Reference Edge or managing a reference database