Uber Brand Digital Media Lead US & C 

United States, West Virginia 

207762156

What You'll Do

• Develop digital investment allocation recommendations tied to specific audiences and objectives that offer strong rationale tied to achieving our brand and business objectives
• Critically analyze ongoing campaign data and insights to continually improve our strategic recommendations for budget allocation, campaign activation, and optimizations
• Recommend digital operations strategies aligned to campaign set up and activation, media and martech solutions, including the use of 1, 2, 3P data
• Recommend new platforms, tactics, and formats to deliver on objectives, drive efficiency, and improve measurability
• Partner closely with internal stakeholders and cross-functional partners, such as Marketing and Data Science, to identify testing opportunities, and uncover critical insights and learnings for future campaigns

Basic Qualifications

• 8+ years of experience primarily in digital planning investment, and activation, ideally in both agency and in house settings
• Understanding of media and measurement trends, tools and approaches for full funnel campaigns, including but not limited to dynamic creative optimization, ad serving, and in-platform media testing
• Experience navigating cross-functional teams, stakeholders and leadership, representing a clear POV, and advocating for media objectives
• Excellent communication skills, both written and verbal, particularly in clearly synthesizing complex concepts
• In-platform experience across social and programmatic channels, including campaign set up and activation, and in-flight optimizations

Preferred Qualifications

• 10+ years of experience in media strategy, planning and activation
• Analytical mindset with the ability to interpret data and provide actionable insights
• Attention to detail and a proactive approach to problem-solving

• Team player with a positive attitude and a willingness to learn and adapt

• Strong time management and prioritization skills and the ability to work under pressure in a fast-paced environment

• Curious and critical thinker, with a genuine interest in media and marketing

• Tech industry experience

For New York, NY-based roles: The base salary range for this role is USD$157,000 per year - USD$174,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link .