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Gong Senior Solution Marketing Manager United States, Utah, Salt Lake City 207593
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RESPONSIBILITIES
- Deep Customer Knowledge: Use market research, product analysis, customer interviews, and other resources to become experts on our buyers' needs, goals, motivations and technology requirements.
- Market Research & Competitive Analysis: Conduct ongoing market research to identify trends, opportunities, and competitive threats. Use insights to inform product positioning, marketing strategies, and product development.
- Audience-Centric Marketing: Develop and execute marketing strategies tailored to specific personas, industries, market segments, and existing customers. Ensure messaging aligns with the needs and pain points of the target audience to drive engagement and conversion.
- Solution Positioning & Messaging : Craft clear, compelling positioning and messaging for our solutions that differentiate us in the market. Work closely with Product, Sales, and Customer Success teams to ensure alignment and consistency across all touchpoints.
- Go-to-Market Strategy (GTM): Lead the development and execution of GTM strategies for new product launches, feature releases, and solution enhancements. Collaborate with cross-functional teams to ensure successful market entry and ongoing adoption.
- Content and Sales Tool Development: Oversee the creation of high-impact content that supports marketing efforts, including demos, white papers, assessment tools, webinars, blogs, videos, infographics, and more. Ensure content is aligned with the needs of target audiences and reflects the brand voice.
- Sales Enablement: Partner with sales teams to develop effective tools, training, and content that empower them to communicate the value of our solutions to prospects and customers. Create and deliver presentations, sales collateral, and case studies that showcase customer success and ROI.
- Product Strategy Influence: champion our customers’ needs to inform product strategy and roadmap to better service our target audience. Work with the Product team to validate new product hypotheses and create GTM motions that can scale.
- Demand Generation and Customer Expansion Support: Execute strategies to market to existing customers, driving upsell, cross-sell, and renewal opportunities. Collaborate with Growth Marketing and Partner Marketing teams to drive product adoption, upsell, and expansion of new and existing features.
- Cross-Functional Collaboration: Work closely with Product, GTM, Marketing, and other teams to ensure alignment on messaging, campaigns, and overall marketing strategy.
- Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree preferred.
- 10+ years of experience in B2B marketing, with at least 5 years in a solution marketing role within an enterprise software company.
- Strong understanding of enterprise software markets, including key industries, personas, and competitive landscape.
- Experience in GTM strategy, sales enablement, and product positioning.
- Proven track record of successfully developing and executing audience-centric marketing strategies.
- Ability to conduct market research and competitive analysis to inform marketing strategies.
- Strong project management skills with the ability to drive execution from start to finish.
- Preference to SF Bay Area, but open to other locations.
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
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