Nike Lead Media Marketing Paid Search NA 

United States, Oregon, Beaverton 

205092042

WHO YOU’LL WORK WITH

You will be working with a world class integrated media team dedicated to driving brand distinction, business growth, member acquisition, store sales and moreYou will work closely with our agency and global counterparts on campaign management, creative elevation, ad tech and analytics to help drive exceptional customers experiences across the digital ecosystemYou will report into the Director of Paid Search & Affiliates whom you will work closely with to drive growth within the paid search space.

Key Responsibilities:

• Strategic Ownership-Develop and refine paid search strategies aligned to Nike businessobjectives, seasonalprioritiesand product initiatives

• Agency Leadership-Serve as a primary contact with our media agency, providing strategic direction and ensuring flawless execution of campaigns

• Performance & KPIs-Set,trackandoptimizetowards key performance targets (ROAS, Margin, Store Sales, New Customer growth).Proactivelyidentifytrends and opportunities to help drive growth and efficiency in these areas

• Cross Functional Reporting-Build clear, actionable reports and dashboards that translate performance into insights for stakeholders across marketing, product,finance

• Feed Management-

• Ad Tech & Automation-

• Innovation & Testing-Design and run structure A/B and geo lift tests across creative, bidding, audience, landing pages to drive greater program growth and efficiency

WHAT YOU’LL WORK ON

As the Paid Search Manager,own the strategy and performance of our North America paid search programYou will be the in-house lead overseeing an external agency responsible for executionYour role will focus on setting strategic direction, owning KPIs,feeds, developing the ad techand delivering insight-driven reporting to cross-functional stakeholders

What You Bring:

• Bachelor’s degree or equivalent combination of education,experienceand

• Minimum of 6years ofdirectly relevant work experience inpaid search, ideally in retail/recommerce or an agency supporting a high-volume brand with a large SKU count.

• Experience managing large budgets and complex campaign structures across Google,Microsoftand 3rdparty partners.

• Strong command of data and analytics platforms (adobe, sa360, Looker/Power BI, or similar).

• in feed optimization tools (feedonomics,datafeedwatch, or custom-built solutions).

• .

• Experience working with or managing agency partners.

• Self-started mindset with strong project management and prioritization skills.

• Experience with PMAX and cross-channel measurement approaches (incrementality, MMM, MTA).

• Familiarity with ad scrips, API tools, LLMs, AI and automation frameworks.

• optimizetotal search program.