Director of Product Marketing – FortiGuard Services
The role will be expected to:
- Work with product management and marketing to develop a successful product messaging strategy:
- Develop a compelling value proposition for your products with sustainable competitive advantage
- Develop appropriate launches and go-to-market models for your products
- Provide direction for customer communications and press releases.
- Create content for sales activities, including data sheets, presentations, brochures, videos, web tools.
- Track competitors to ensure proper positioning of your products and ensure you have the right strategy to beat them
- Conduct regular market analysis and demonstrate thorough understanding of technology trends, competitive updates, channel performance, pricing and user requirements.
- Monitors revenue and initiates actions to achieve targets. Actively engages with the sales organizations to understand market acceptance, develop sales plans, and understand feature/performance enhancements needed to maintain the product in the market over time.
Qualifications:
Candidates should have the following qualifications but more importantly be passionate, energetic, and optimistic at heart. Expect to work in a fast-paced, dynamic, and sometimes ambiguous environment.
- 7+ year’s experience, minimally 5 years in Product Marketing, Product Management, Marketing.
- Understanding of cybersecurity market and Threat protection technologies and how they work
- Skillful verbal and writing abilities and effective presentation skills a must.
- Good interpersonal skills and able to work well with people at all technical levels, all management levels, and with sales organizations.
- Ability to synthesize information from various sources to form own opinion and gain support from others.
- Proven track record of driving product messaging out to sales, channel and customers
- BS/BA minimum, MBA or related Master’s degree preferred.
Wage ranges are based on various factors including the labor market, job type, and job level. Earnings for this position are expected to be $150,000 - $210,000. Exact salary offers will be determined by factors such as the candidate's subject knowledge, skill level, qualifications, experience, and geographic location.