Fortinet Director Product Marketing – FortiGuard Services 

United States, California, Sunnyvale 

204254920

Director of Product Marketing – FortiGuard Services

The role will be expected to:

• Work with product management and marketing to develop a successful product messaging strategy:
  • Develop a compelling value proposition for your products with sustainable competitive advantage
  • Develop appropriate launches and go-to-market models for your products
  • Provide direction for customer communications and press releases.
  • Create content for sales activities, including data sheets, presentations, brochures, videos, web tools.
• Track competitors to ensure proper positioning of your products and ensure you have the right strategy to beat them
• Conduct regular market analysis and demonstrate thorough understanding of technology trends, competitive updates, channel performance, pricing and user requirements.
• Monitors revenue and initiates actions to achieve targets. Actively engages with the sales organizations to understand market acceptance, develop sales plans, and understand feature/performance enhancements needed to maintain the product in the market over time.

Qualifications:

Candidates should have the following qualifications but more importantly be passionate, energetic, and optimistic at heart. Expect to work in a fast-paced, dynamic, and sometimes ambiguous environment.

• 7+ year’s experience, minimally 5 years in Product Marketing, Product Management, Marketing.
• Understanding of cybersecurity market and Threat protection technologies and how they work
• Skillful verbal and writing abilities and effective presentation skills a must.
• Good interpersonal skills and able to work well with people at all technical levels, all management levels, and with sales organizations.
• Ability to synthesize information from various sources to form own opinion and gain support from others.
• Proven track record of driving product messaging out to sales, channel and customers
• BS/BA minimum, MBA or related Master’s degree preferred.

Wage ranges are based on various factors including the labor market, job type, and job level. Earnings for this position are expected to be $150,000 - $210,000. Exact salary offers will be determined by factors such as the candidate's subject knowledge, skill level, qualifications, experience, and geographic location.