NICE Marketing Manager 

United States, Texas, Richardson 

20150059

The ideal candidate will play a lead role in end-to-end content development and execution across product marketing, including crafting compelling product presentations and datasheets, generating whitepapers, conducting webinars, and shaping social media messaging.

How will you make an impact?

• Work closely with broader Product, Engineering, and Marketing teams to build out roadmaps, driving growth strategies.
• Partner with the broader Marketing and Product Management organizations to develop and refine the definition, messaging, and positioning of features and solutions.
• Conduct thorough market research to identify trends, competitive landscape, and customer needs.
• Work with the Product team to infuse EAI roadmap with competitive and market insights, executing creative strategies to bring new products to market, maximizing growth opportunities.
• Drive strategies that create meaningful growth impact by eliminating friction in user journeys, maximizing free accounts and upgrade conversions, and improving customer engagement and retention
• Develop compelling and differentiated product positioning and messaging that resonates with the identified target audience.
• Craft clear and concise value propositions that highlight the unique features and benefits of our AI-powered solutions.
• Develop and maintain marketing collateral, including thought leadership pieces, infographics, web content, social media messaging, brochures and datasheets.
• Develop and maintain sales support materials and tools, including sales decks, playbooks, product descriptions, and other customer/partner-facing collateral.
• Conduct training sessions to keep the partner ecosystem updated on the latest product features and competitive positioning

Have you got what it takes?

• At least three (3) years of product marketing, customer marketing, or growth marketing experience in a SaaS company
• Knowledge of, and deep familiarity with, product-led growth techniques and tactics
• Experience creating marketing collateral
• Strong written and verbal communication skills
• Highly organized and experienced project manager that is passionate about technology
• Self-motivated and enjoys a fast-paced environment
• Know and understand how businesses work and which strategies and techniques to use to affect customer experience and the bottom line.
• Education: Bachelor’s Degree required

Individual Contributor