Lemonade CRM Manager 

United States, New York, New York 

195185321

Create comprehensive lifecycle marketing strategies that acquire, cross-sell, and retain customers, working closely with our Product, Growth, Analytics, BizOps, and Customer Experience teams.

Be a 1:1 marketing channel expert, responsible for operations and execution of email, push and SMS campaigns using our marketing platform, customer io, to support our business objectives

Continuously test and optimize our channel mix, segmentation, lifecycle triggers, and content, regularly reporting on results and findings to cross-functional stakeholders

Collaborate on the design and maintain a new series of email templates in partnership with our in-house Creative team

Support and scale our referral program

4+ years of experience in a CRM, email, lifecycle or retention marketing role, preferably with experience in subscription-based companies

Hands-on experience with enterprise email service providers (ESPs) like Customer io,Klayvio, Braze, Iterable, or Hubspot is required

Proficiency in HTML and CSS and relevant AI tools related to developing email templates

Deep understanding of marketing A/B testing and relevant measurement methodologies

Experience working with referral and loyalty programs preferred

Ability to effectively collaborate with others across multiple teams and disciplines

Ability to work in a hybrid environment 3 days a week in our NYC office