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Lemonade CRM Manager 
United States, New York, New York 
195185321

14.07.2024
In this roll you’ll
  • Create comprehensive lifecycle marketing strategies that acquire, cross-sell, and retain customers, working closely with our Product, Growth, Analytics, BizOps, and Customer Experience teams.

  • Be a 1:1 marketing channel expert, responsible for operations and execution of email, push and SMS campaigns using our marketing platform, customer io, to support our business objectives

  • Continuously test and optimize our channel mix, segmentation, lifecycle triggers, and content, regularly reporting on results and findings to cross-functional stakeholders

  • Collaborate on the design and maintain a new series of email templates in partnership with our in-house Creative team

  • Support and scale our referral program

What you’ll need
  • 4+ years of experience in a CRM, email, lifecycle or retention marketing role, preferably with experience in subscription-based companies

  • Hands-on experience with enterprise email service providers (ESPs) like Customer io,Klayvio, Braze, Iterable, or Hubspot is required

  • Proficiency in HTML and CSS and relevant AI tools related to developing email templates

  • Deep understanding of marketing A/B testing and relevant measurement methodologies

  • Experience working with referral and loyalty programs preferred

  • Ability to effectively collaborate with others across multiple teams and disciplines

  • Ability to work in a hybrid environment 3 days a week in our NYC office