You’ll engage deeply with the market to understand audience behaviors, trends, and insights. You will determine the best way to communicate Apple’s unique value proposition across all mediums, customizing the approach to meet the distinct demands of the college student experience. You’ll represent and advocate for the work in key presentations to senior leadership.You’ll pioneer innovative strategies to introduce and support product adoption among college students, and align those approaches to support the higher education institution strategy. Additionally, you will develop market development strategies for new and existing products that cater to student needs. You’ll create and guide centralized campaigns while supporting regional initiatives. You will carefully track and analyze results to drive continuous improvement and excellence.