BMC Senior Solutions Marketing Manager 

United States, California 

184141582

We are looking for an experienced Sr. Solutions Marketing Manager to join our team. You will develop positioning and messaging that builds awareness, preference, and loyalty across our marketing efforts. Your focus will be product marketing of our solutions in the domains of Generative AI, Service Management, Enterprise no code/low code application development. You’ll work closely with product management and sales teams to evangelize our message, build customer relationships, and develop solution-focused content to drive pipeline growth and conversion. As part of your responsibilities, you will represent BMC at industry events, sales, and partner meetings.

Responsibilities:

• Develop solution-oriented content that articulates our value proposition to target buyers and markets and our differentiation in the marketplace
• Drive the launch process for solutions and products, including content creation, analyst outreach, and enablement of the sales and customer success teams.
• Develop an intimate understanding of our customers and their most pressing business challenges through market interactions, research and feedback loops.
• Analyze the competitive landscape and identify opportunities to reinforce BMC’s competitive differentiation.
• Lead go-to-market execution for our solutions and influence how we prioritize and win target markets, product categories, and buyer segments
• Develop marketing content to support the entire customer adoption lifecycle, including assets for the communications, demand gen, inside sales, direct sales, and customer success teams. Assets will include presentations, white papers, solution briefs, web content, demos and demo scripts, videos, ROI models, and competitive materials.
• Collaborate with other members of the marketing team to develop programs to drive demand and grow the sales pipeline.
• Develop strong partnerships and processes across the organization to enable strategic decision-making.
• Support awareness and thought leadership goals; support AR/PR and awareness activities including representing BMC at trade shows, industry events and other thought leadership forums.
• Represent BMC externally at conferences and in customer meetings in a credible and compelling manner
• Engage with technology partners in the ecosystem to create the integration and GTM synergies that can expand our growth rate, and increase relevance in our customer environments, and provide competitive advantages

Requirements:

• 6+ years of successful progressive experience with at least 5 years in the Service Management low code/no code space and a strong skillset in product marketing and/or solutions marketing
• Knowledge and interest in the domain of Generative AI as it applies to Service Management in presenting and creating marketing collateral including case studies, webinars, and podcasts
• Outstanding analytical ability with very strong written and oral communication skills
• Ability to analyze data while identifying next steps to address any gaps or weaknesses.
• Must demonstrate strong curiosity for new marketing trends and best practices that apply to BMC’s target market
• Strategic thinker with the capacity to execute on a detailed level with a passion for success
• Ability to effectively prioritize and manage multiple projects
• Professional team player with strong leadership, communications, and interpersonal skills
• BS/BA degree required; MBA preferred