IBM Partner Marketing Manager 

Egypt, Cairo, Cairo 

182100420

Your responsibilities will be:

Lead end-to-end marketing planning, execution and performance for an assigned set of business partners:
Provides details on quarterly guidance (cross Business Unit and integrated with IBM-led marketing campaigns);
Coaches partners in defining their marketing plans (through co-marketing execution, New Client Acquisition focus & offeringss), optimizing campaign development, execution and performance management;
Advises business partners on developing marketing plans, covering all aspects of IBM marketing (targeting Marketing Sourced Revenue);
Coordinates and supports the timely and compliant approval of Marketing Activity Plans for assigned business partners according to IBMs T&C and audit requirements;
Plans and manages marketing enablement for assigned business partners, marketing progression activities to grow overall partner revenue with IBM;
Support the execution of the events plan for Business Partners in your country/ region
Manage co-marketing funds assigned to Business Partners
Advocate for the value of business partners across IBM Marketing and Sales:
Collaborates with GEO team and Field marketing teams to provide to assigned business partners quarterly and ongoing marketing guidance, in line with marketing strategy and local market specifics;
Represents business partners in routes to market design (via local Marketing team);
Integrates business partners in IBM Marketing campaigns & events (in collaboration with IBM Field Marketing).
Work on skills development for assigned set of business partners:
Advocates and enables business partner transformation to digital marketing (i.e. drive to My Digital Marketing, Seismic, IBM Training);
Advises on skill progression and tier benefits and closely guides business partners on reaching the appropriate level.
Communication on benefits, eligibility, enablement, digital marketing news;
Identifies and assists in building the business partner stories (internal and external);

This is a Hybrid role, attendance to the office will be required only 3 times per week. Required Technical and Professional Expertise
Previous experience in working with and for business partners.
Understand evolving partner Ecosystem landscape, partner business models, how partners create demand, and relationships between vendors and partners.
Previous experience in digital marketing and performance management, customer experience, and/or customer service roles.
Ability to think logically, to analyze pipeline and performance information and suggest corrective actions.
Strong networking, negotiation and influencing skills with marketing and sales colleagues.
Strong ability to communicate and collaborate across functions and geographies.
Writing and presentations skills.
Organization skills and good attention to detail.
Client centric attitude.
Proficiency in Microsoft Office tools.
Fluent in English.
Bachelor or Master‘s Degree. Preferred Technical and Professional Expertise
Partner marketing experience in a B2B environment in Egypt, having first-hand experience and a track record of successfully developing marketing strategy and programs
Have digital marketing expertise and track record of running successful campaigns
Highly collaborative – able to represent ecosystem in meetings and discussions, building effective teaming relationships within ecosystem marketing and with other marketing and business areas
The best candidate has an entrepreneurial mindset and appetite to stretch the role, constantly reimagining what it can deliver.