Adidas INTERNSHIP 

Singapore, Singapore 

177223304

The Newsroom team are responsible for building brand connection & product desire via innovative storytelling & publishing, rooted in sport, culture & real-time consumer engagement through 3 key functions;

• Digital Publishing: Land stories across social media via organic owned channels and paid media activity.
• Partner Publishing: Leverage our partners’ (contracted sports & entertainment talent) reach & influence to amplify our brand message at scale through their social media & PR.
• Public Relations (PR) : Harness the power of third-party media to influence public opinion.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS

The role of the Newsroom intern is to support the London Newsroom with Social Media, Publishing and in-house press office plans. Helping the Football, Running, Women’s and Originals category teams to deliver value to our communities through engaging content via our social media and publishing channels. Leverage publishing channels to create meaningful relationships with our consumers. Ultimately, building brand momentum and driving brand desire.

• Provide administrative, operational & executional support to Newsroom functional teams; PR, Digital Publishing, Partner Publishing & Data & Analytics.
• Assist with implementing and executing project work as advised by manager.
• Work collaboratively and build cross functional relationships.
• Support publishing and moderation on relevant social platforms in line with the global social media standard and guidelines.
• Support the London Newsroom team in delivering key brand activity in London.
• Proactively seek out relevant conversations/trends that are happening in the media space – flag for opportunities for brand engagement and interaction.
• Collaborate with the data analytics team, analyse relevant metrics to measure the impact of social media activities and suggest strategic changes based on learning and patterns.
• Attend and participate in weekly Newsroom team meetings.

WHAT WOULD MAKE YOU A MATCH

• Great storyteller, communicator and marketing talent with a passion for creativity.
• Experience and/or passion for digital and social media, PR, content creation or the sport or fasion industry.
• Copywriting skills.
• Strong organizational skills.
• Capable of using own initiative.
• Genuine passion for the adidas brand.
• Ability to build strong relationships.
• Agile and open to change.

WHAT'S IN IT FOR YOU

• Attractive salary.

• Generous discounts on products AND staff sales.

• Chances to attend and take part in a sponsored sports event.

• Structured training and development.

• Mentorship programs.

• Quarterly meetings about career progression.

• Funded Team socials.

• On-site gym and classes or discounted Gym membership (depending on location).

• Travel expenses covered.

• Flexible and agile working arrangements.

ELIGIBILITY

• Enrolled as a full-time student for the complete duration of the internship.
• Candidats in the penultimate year of study (following the internship, students should have a maximum of one year to graduate).
• Available for the full duration of the internship - September 2025 to September 2026.
• Local to London office or ability to relocate for the full duration of the internship.

KEY FACTS

• Application Deadline: February 14th 2025, 11:59 PM GMT.

• Start Date: September 1st, 2025 .

• Duration: 1 year.

• Location: adidas London.

• Yearly gross allowance: £23,500

NEXT STEPS

• To apply to the role, please submit your CV. You don't have to write us a motivation letter, but if you have something to say, let us know.

• Please apply in the same language as the job description.

• If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this.