What do we Offer:
As part of Citi Retail Services team, we provide analytics support for our retail portfolios, primarily focusing on marketing analytics. Few notables among the multiple areas we work in:
- Customer lifecycle management: Design and implement strategies to improve customer experience and drive revenue, spanning across all 3 stages of customer lifecycle – Acquisition, ECM and Retention
- Campaign Execution/Offer optimization: Design, test and implement innovative and customer-centric offers tailored to drive customer delight and grow engagement
- Digital: Trace customer’s digital journey with Citi, design strategies to make digital experience more engaging and drive revenue through low cost digital channels
- In order to achieve the best in class analytical solutions across business units we use the best in class tools and technology.
Expertise Required:
The Specialized Digital analytics manager will have the following responsibilities:
- Be responsible for managing a team of analysts along with functional responsibilities towards a business area
- The candidate is expected to take ownership of a business area and manage work priorities, communicate roadmap & business updates to Senior leadership teams
- Ability to identify, clearly articulate and solve complex, open ended business problems to drive portfolio growth and meet business objectives
- Ability to focus on multiple priorities and drive solutions in a fast paced working environment
- As a manager, the candidate is also expected to be involved in recruitment, career planning and providing mentorship to the team members
- Should have excellent communication and inter-personal skills
- Strong process/project management skills
Analytical Skills
- Basic Statistics
- Hypothesis testing, A/B testing, Segmentation
- Digital Domain knowledge & Experience
- Proficient in Formulating Analytical methodology, identifying trends and patterns with data and providing actionable insights to the business stakeholders
- Ability to handle complex data and generate meaningful business insights
- Knowledge of Banking, Credit Card Industry, Marketing Analytics would be an advantage
Tools and Platforms
- SAS, SQL
- MS Excel, PowerPoint
- Adobe Analytics
Educational and Experience:
- 8+ years of hands on experience in delivering Analytical solutions. Experience in banking industry preferred.
- MBA / Master degree in Economics / Statistics / Mathematics / Information Technology / Computer Applications / Engineering from a premier institute. BTech / B.E in Information Technology / Information Systems / Computer Applications
The above items provide a broad description of the candidate's job responsibilities.
Decision ManagementSpecialized Analytics (Data Science/Computational Statistics)
Time Type:
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