Citi Group AVP - Specialized Analytics Manager C12 Hybrid 

India, Karnataka, Bengaluru 

173535359

What do we Offer:

As part of Citi Retail Services team, we provide analytics support for our retail portfolios, primarily focusing on marketing analytics. Few notables among the multiple areas we work in:

• Customer lifecycle management: Design and implement strategies to improve customer experience and drive revenue, spanning across all 3 stages of customer lifecycle – Acquisition, ECM and Retention
• Campaign Execution/Offer optimization: Design, test and implement innovative and customer-centric offers tailored to drive customer delight and grow engagement
• Digital: Trace customer’s digital journey with Citi, design strategies to make digital experience more engaging and drive revenue through low cost digital channels
• In order to achieve the best in class analytical solutions across business units we use the best in class tools and technology.

Expertise Required:
The Specialized Digital analytics manager will have the following responsibilities:

• Be responsible for managing a team of analysts along with functional responsibilities towards a business area
• The candidate is expected to take ownership of a business area and manage work priorities, communicate roadmap & business updates to Senior leadership teams
• Ability to identify, clearly articulate and solve complex, open ended business problems to drive portfolio growth and meet business objectives
• Ability to focus on multiple priorities and drive solutions in a fast paced working environment
• As a manager, the candidate is also expected to be involved in recruitment, career planning and providing mentorship to the team members
• Should have excellent communication and inter-personal skills
• Strong process/project management skills

Analytical Skills

• Basic Statistics
• Hypothesis testing, A/B testing, Segmentation
• Digital Domain knowledge & Experience
• Proficient in Formulating Analytical methodology, identifying trends and patterns with data and providing actionable insights to the business stakeholders
• Ability to handle complex data and generate meaningful business insights
• Knowledge of Banking, Credit Card Industry, Marketing Analytics would be an advantage

Tools and Platforms

• SAS, SQL
• MS Excel, PowerPoint
• Adobe Analytics

Educational and Experience:

• 8+ years of hands on experience in delivering Analytical solutions. Experience in banking industry preferred.
• MBA / Master degree in Economics / Statistics / Mathematics / Information Technology / Computer Applications / Engineering from a premier institute. BTech / B.E in Information Technology / Information Systems / Computer Applications

The above items provide a broad description of the candidate's job responsibilities.

Time Type:

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