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JPMorgan Digital Analytics Mobile Apps - Vice President United States, New York, New York 16026987
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As a Digital Analytics Mobile Apps Lead in our Digital Employee Experience team, you will play a pivotal role in shaping and leading data strategies that align with the product development initiatives, with a focus on mobile products. Reporting to the Head of Employee Experience Analytics, this individual is responsible for analyzing mobile app data while governing digital data collection frameworks, driving data-informed decisions, and delivering actionable insights to enhance app performance and user engagement.
Job responsibilities
- Lead and set the vision for mobile app analytics, develop strategies that enhance data collection, analysis and insight generation across all mobile platforms.
- Comprehensive knowledge of mobile app analytics implementation including mobile SDK, with proven success in tracking user behaviors, engagement, retention and conversions.
- Extensive experience in mobile app performance optimization, including the implementation and analysis of in-app events, push notification, and cross-platform tracking to drive app engagement and optimize user journey
- Establish KPIs that align with business objectives, use analytics to provide strategic guidance on mobile app feature development, product enhancements, and personalization efforts.
- Craft and present compelling data-driven stories to influence product development and strategic decisions, ensuring all stakeholders understand the impact of data on product performance.
- Collaborate effectively with Digital Product Owners on the product roadmap feature scoping, and enhancements to ensure data-driven decisions shape user experience and produce functionality.
- Translate business goals into detailed technical specifications for the engineering team, define acceptance criteria, and ensure accurate analytics implementation through rigorous data governance and hygiene practice.
- Support the optimization and implementation of digital analytics frameworks using advanced tag management systems such as Adobe Launch, Google Tag Manager, or Tealium to improve data collection accuracy and functionality.
- Stay ahead of industry trends, emerging technologies, and best practices in mobile app analytics. Identify opportunities for implementing cutting-edge tools and methodologies.
Required qualifications, capabilities, and skills
- Minimum 7 years of experience or equivalent expertise in product analytics or general digital analytics.
- Proficient in digital analytics tools such as Adobe Analytics, Amplitude, Mixpanel, Firebase Analytics or Google Analytics, with a strong preference for Adobe Analytics expertise.
- Experienced in using tag management systems like Adobe Launch, Google Tag Manager, or Tealium, essential for effective data collection and reporting frameworks.
- Demonstrable skills in SQL, R, Python, or similar tools for data analysis, critical for driving insights and optimizing product strategies.
- An excellent storyteller, adept at transforming complex data into compelling insights; this role demands more than reporting – its about weaving data into narratives that drive strategic decisions.
Preferred qualifications, capabilities, and skills
- Experience in Adobe Customer Journey Analytics (CJA) is a plus.
- Proven track record in product analytics within a technologically sophisticated environment, demonstrating the ability to lead analytics teams and influence product strategies.
- Advance knowledge in creating and managing insightful, actionable dashboards and reports using business intelligence tools, enhancing decision-making and performance monitoring.
- Excellent organization skills, capable of handling multiple concurrent projects in a dynamic setting, and leading teams towards achieving digital excellence.
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