Verint Targeted Demand & Nurture Manager 

United Kingdom, Scotland 

158144402

The Targeted Demand and Nurture Manager is responsible for developing and executing targeted demand generation and lead nurturing strategies to drive qualified leads and opportunities for the sales team. This role will play a pivotal role in unlocking the full potential of our marketing efforts through advanced utilisation of intent data alongside the design of specific ABM & nurture programmes to drive awareness, preference and conversion, creating pathways which drive penetration into target organisations and individuals. The role holder will be responsible for analysing intent insights/signals from our intent platform, identifying the hottest leads, and creating simple and speedy ways of flagging these to the wider marketing team/ sales business, as well as using this intelligence to drive self-created campaigns to ensure we maximise this data to accelerate pipeline and grow the current customer base.