PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
- Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)
KEY RESPONSIBILITIES
- Lead the Creative development for concept or category across multiple consumer touchpoints, from 2D to retail to digital
- Develop concepts and creative strategies that fulfill objectives of category, concept, briefs
- Collaborate with Product Design team to ensure holistic storytelling
- Collaborate with cross-functional team members to ensure consumer- and brand focus
- Lead the execution of creative strategies to ensure end to end creative excellence from sellin to sellout (consumer-facing)
- Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence
- Review and approve production stages of creative execution
- Maximise results within given budget and timeframes
- Participate in creation of annual and long-term Creative Direction strategies
- Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
- Identify opportunities of improvement and change, and initiate own proposals/projects
- Seek out new Design resources that can deliver world class results
- Creating 3D concept representation, 3D assets, digital product information for an accurate development and decision-making process
KEY RELATIONSHIPS
- Design Directors, Creative Directors
- Product Designers
- Brand Communications
- Retail, C2C
- Product Teams
- External Creative Resources (agencies, freelancers, photographers, etc)
KNOWLEDGE, SKILLS AND ABILITIES
- IT skills: Excel, Word, PowerPoint: advanced /Outlook
- Design apps: expert
- Strong visual and verbal skills with the ability to create impactful/exciting visuals
- Art Direction of photoshoots, pre-press reviews and approvals
- Strong 3D skills and knowledge of virtual tools are required
APP tools: Clo3D, Browzwear, VStitcher or similar 3D fashion design tools
FTW tools: Rhino, Modo, ICAD Pro, or similar 3D design tools
- Language: English: excellent
Another European language: fluent
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- Under-graduate level Design education or combination thereof
- Solid education and advanced experience in the creative development of communication tools
- At least 6-8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
- Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
- Passion for adidas and it’s mission
- Passion for sports, culture, design