Airbnb Senior Communications Manager 

Italy, Lombardy, Milan 

146801781

The Difference You will Make:

The role is based in Milan and reports to the Communications Lead, Italy & South East Europe.

A Typical Day:

• Translate global communications priorities into locally nuanced ideas that support Airbnb’s key business objectives in the local market
• Identify proactive press opportunities and drive national/global announcements, in support of consumer and product goals
• Develop campaigns or programs that resonate with Italian audiences to help drive demand for Airbnb, involving key partners, celebrities, influencers or opinion leaders in Italy
• Handle incoming media inquiries, leveraging tools such as data, industry research, and host & guest stories to support Airbnb's community and brand
• Collaborate with local, regional, and global Communications team members, as well as key cross-functional business stakeholders, to ensure a coordinated and strategic approach to communications initiatives
• Liaise with our host & guest community over media opportunities
• Develop written materials (press releases, blog posts, story pitches, Q&As, briefs, messaging guidelines, presentations etc.)
• Develop and manage relationships with key reporters and celebrities/ influencers across Italy
• Help manage a local agency and ensure key processes are adhered to, including campaign project management, coverage reporting, press office calendar management and the localization of key global press materials

Your Expertise:

• 8+ years of comprehensive communications experience, either in a PR agency or an in-house communications team. Previous experience in high-performing international organizations within lifestyle, tech, internet or travel sectors is a plus
  Bachelor’s Degree
• Italian native speaker, fluent in English with excellent writing and verbal communications skills
• Proven-track record of developing and executing creative consumer communications initiatives that generate positive earned media coverage, widespread awareness, and brand buzz
• Strong awareness of pop culture and the ability to craft ideas that drive editorial media coverage and social engagement
• Deep understanding of local cultural dynamics and trends, tailoring communications efforts to resonate with diverse audiences in Italy
• Skilled at originating, project managing, and delivering complex, proactive press projects, ranging from research/data-driven stories and campaigns to press events, press trips, and celebrity/influencer engagements
• Adept at collaborating with multi-functional teams in a matrix organization
• Confident in leading meetings with external partners, senior stakeholders and media contacts
• Strong organizational skills and keen attention to detail
• Passionate about Airbnb and the mission of the company
• Proficiency in agency management, including briefing, coordinating, and evaluating external PR agencies to ensure delivery of impactful results
• Comfortable working in a fast-paced environment and adapting flexibly to change

Offices: Milan, Italy