*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
TECHNICAL TOOLS
- Build detailed and legally approved tech materials on a seasonal base (tech sheets & tech guides for the full footwear & apparel running range / exploded 3D tech videos / long term graphics etc.)
- Build a strong network with key stakeholders; product marketing, design, development etc. to work with correct and approved technical data
- Look for further developed ways to level up the running tech materials & training materials on the market needs together with agencies
- Work on physical tech tools to show and explain our running technologies at point of sale
- Manage the market needs process for component orders from the factories
- Manage the market needs process by ordering seasonal samples for seeding, test & try and showrooms
- Organize seasonal tech summits to provide our internal sales staff / tech reps with up-to-date knowledge around our technologies
- Support our internal sales academy with correct & aligned running tech data to provide digital and physical learning tools for their needs
- Support the internal customer event series with technical tools and relevant FTW & APP samples
GTM MERCH / SEGMENTATION
- Execute short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities
- Build category range architecture for seasonal specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets
- Build and execute the necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts
GTM PLANNING
- Execution of a BU GTM strategy that creates demand and drives market share growth
- Build and hand over holistic BU GTM plans (Story x Product x Availability) for specific category areas (e.g., FTW, APP)
- Build useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts
- Delivery of content, incl. translation into systems & decks
GTM MARKET INTERACTION
- Manage and support all business conversations for specific category areas (e.g., FTW, APP) with markets and accounts
- Manage and support the Integrated Business Planning (IBP) meetings for specific category areas (e.g., FTW, APP) from a global side, orchestrate the communication and drive follow-ups
- Manage and support market / account facing milestone meetings for specific category areas (e.g., FTW, APP)
- Manage and track the implementation of seasonal GTM plans towards markets and channels
KEY RELATIONSHIPS
- Category Creation & Marketing
- Development
- Finance
- Market Category team
- Market Finance
- Global Sales
- Global Sales Academy
- Market Account Sales
- External agencies
- Legal Department
KNOWLEDGE, SKILLS AND ABILITIES
- Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)
- Advanced project management skills
- Fluent in English, an additional European language is an advantage
- Advanced analytical skills and attention to detail
- Can identify process areas to simplify for efficiency
- Can work on timelines / deadlines
- Strong presentation and communication skills
- Balanced, resilience and collaborative
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- University degree or equivalent education required
- 5 yearsofrelevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com
- Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising/buying
- Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation, Project Management, Content Creation is a plus