Adidas MANAGER DATA SOLUTIONS Pakistan, Punjab, Lahore 754689730
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KEY RESPONSIBILITIES
o Analytics
o Manage demand for tools, frameworks, data integrations, and new data capabilities. Gather requirements, conduct research, manage contributors, test implementation methods, report progress to stakeholders, and demonstrate new products to large audiences of stakeholders.
o Provide analytics and data services to stakeholders within the US eCom market and beyond.
o Execute assigned projects in areas such as construction and/or technical advisement of data integrations and pipelines; data tools, frameworks, and capabilities; visualization, dashboarding, and automated reporting; predictive analysis, classification, and forecasting; etc.
o Execute assigned projects in areas such as analytics implementation, data integration, tag management, qualitative data, etc.
o Contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Potential focus areas are:
o Consumer Analytics - acquisition, loyalty program, engagement
o Digital Marketing Traffic Analysis - .com, app eCommerce
o Performance Marketing Analysis - lower and mid-funnel digital media
o Manage demand for insights and analytics. Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources.
· Consulting
o Support market and global analytics teams in the use of data sources, tools, and frameworks to analyze key metrics, product performance, consumer behavior, financial performance, social media data, etc.
o Maintain a strong stakeholder network with high-level trust that facilitates action-ability of insights.
o Implement and use data driven decision processes, in line with a fact-based decision culture.
· Reporting
o Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance.
· Innovation
· Project Management
o Ability to deliver end-to-end analytics products from requirements gathering, development, delivery, and maintenance.
o Ability to work independently on a project
KEY RELATIONSHIPS
o DBC Global Digital Analytics
o Global and Market Data Science
REQUIREMENTS
o Education & Professional Experience
o University degree in related field
o 4+ years of experience in Digital Analytics
o Advanced experience of digital analytics in a brand environment
o Experience in eCommerce environment
o Basic experience in leading a team is a plus
SOFT SKILLS
o Strong English skills
o Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
o Strong presentation skills and storytelling
o People management skills are a plus
HARD SKILLS
o Advanced SQL required
o Advanced experience with visualization techniques using Power BI, Tableau, etc.
o Experience with Databricks or other large data platforms is a plus
o Experience with analytics tools and disciplines (eCommerce, paid media, SQL, R, Python, etc.).
o Experience with process design and process improvements, automation, etc.
o Proven project management skills, including the ability to lead projects or work on several projects simultaneously.
o Proficiency in MS Office
o Familiarity with AI methods a plus
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