Develop and implement a marketing strategy with the ability to Oversee the annual marketing budget and manage the execution of online and offline marketing initiatives.
Lead B2B and B2C marketing campaigns using a mix of digital advertising, content marketing, SEO/SEM, and performance-driven marketing.
Manage social media channels and content creation, ensuring a consistent and engaging brand voice across platforms.
Collaborate with distributors, installers, and developers on co-marketing initiatives to expand market share.
Create compelling marketing content, such as case studies, sales presentations, social media campaigns, and thought leadership pieces.
Oversee PR activities, working closely with agencies and media partners to enhance brand reputation.
Work closely with the sales team to align marketing efforts with business development goals and revenue growth.