JPMorgan Search Engine Optimization Strategist-Senior Associate 

United States, Illinois, Chicago 

132540337

Job Responsibilities:

• Expand the LOB’s organic footprint across all non-brand and brand phases of the customer journey
• Manage publication of search optimized content, identify new content opportunities, and measure page performance
• Identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape
• Produce quantitative reporting and qualitative explanations on weekly/monthly performance
• Manage external tools, partners and platforms
• Oversee internal content competition and prevent any potential keyword cannibalization
• Plan site migrations, develop all deliverables such as search behavior analysis and migration mapping

Required qualifications, capabilities and skills:

• Bachelor’s degree and 4+ years of relevant SEO experience
• Ability to develop, execute and maintain SEO strategies and provide analysis
• Evaluate and improve current SEO processes
• Manage SEO project workflows across multiple teams
• Exhibit strong SEO expertise across technical and content skill sets
• Demonstrate a deep understanding of content management
• Experience with performance analysis, especially within Adobe Analytics
• Proficiency with Google Search Console and Bing Webmaster Tools
• Knowledge of search engine behavior, ranking factors and SERP trends
• Strong analytical and quantitative skills
• Excellent interpersonal skills, and eagerness to work as member of a team

Preferred qualifications, capabilities and skills:

• Agency experience preferred as well as banking, fintech or other financial services experience
• Experience with one or more SEO industry tools such as BrightEdge, SEMrush, or Screaming Frog
• Experience in web publication and familiarity with project management tools such as Adobe Workfront and JIRA
• Knowledge of JavaScript (JS), CSS, HTML, React or other JS frameworks

**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition