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Google Measurement Lead Incrementality United States, New York, New York 125892076
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Note: By applying to this position you will have an opportunity to share your preferred working location from the following:.
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital media, sales, marketing, or product roles.
- Experience identifying and recommending scalable solutions to improve customer strategy, and working with executive leadership.
- Experience working with digital organizations.
Preferred qualifications:
- Experience identifying and recommending new processes for product adoption strategy, addressing future needs by partnering and collaborating with regional stakeholders.
- Understanding of Google Incrementality measurement capabilities across geo experiments, conversion lift and various experiment approaches such as causal impact, pre and post, A/B etc.
- Understanding of cross-media disciplines such as Media Mix Modeling (MMM), Multi-Touch Attribution (MTA) and Modern Measurement.
- Ability to drive scaled programs forward including lead list development, training/comms, supporting collateral, leadership buy-in, and tracking/reporting against success metrics.
- Ability to build relationships across teams and functions to address customer needs and facilitate agreements.
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