Adidas SENIOR MANAGER VM HQ/NEW STORE OPENING 

China, Shanghai, Yangpu District 

123571077

Purpose & Overall Relevance for the Organization:

Drive the development and implementation of visual merchandising (VM) concepts and standards for new store openings (FRS & OR) within Greater China.

Lead C4C initiatives and ensure effective execution of action plans across all channels.

New Store Openings

• Support leadership in defining the GCA VM strategy.
• Partner with the Stroe design and Omni-Channel team to translate consumer journey and in-store communication (ISC) materials into actionable retail experiences by developing comprehensive VM guidelines.
• Collaborate with Global and Local teams to create VM plans for pilot store openings, including:
• Floor plan adjustments
• Department/zone-specific zoning plans
• Product present configurations
• SKU capacity planning
• Manage fixture and display tool procurement.
• Provide on-site VM support for key store openings.

Customer Experience New Initiatives & Ongoing Projects:

• Local Mannequin (MNQ) and Shop Window/Performance (SPW) updates.
• Footwear (FTW) Mid-Floor Fixtures, Sales Productivity (SP), and OR standards.
• FTW Wall Franchise Callouts and new ISC/OR implementations.
• Pants Bar and SPW/Franchise Callout (FCC) projects.
• Accessories (ACC) Destination presentations.
• Preparations for World Cup 2026 (26WC), including dynamic Football (FB) mannequin posing and ball bin displays.

Key Relationships:

• Retail Design
• Retail Marketing
• VM Execution
• Sales Ops
• Global Hub Team – Store concept design

Knowledge, Skills and Abilities:

• Excellent visual merchandising skills
• Excellent leadership and cross functional management skills
• Strong aesthetic and creative sense with a keen eye for design and styling
• Ability to balance aesthetics with business acumen
• Excellent verbal and written communication skills (both English and Mandarin)
• Ability to build and inspire a talented team
• Proven ability to train, develop and retain talent
• Excellent skills in motivating, coaching and engaging teams
• Ability to plan, prioritize and organize
• Works well under pressure
• Proactive with a positive attitude

Requisite Education and Experience / Minimum Qualifications:

• University degree in visual design, merchandising or equivalent
• Minimum of 10 years progressive work experience in Visual Merchandising
• Minimum 3 years of leadership experience as a VM manager in the Retailing goods industry
• Passion for sports