JPMorgan Content SEO Strategy Vice President 

United States, New York, New York 

119134230

As a Content SEO Strategy Vice President you will leverage your strong editorial skills to lead the content strategy for self-directed investors and prospects with a strong focus on search-optimized content. As a Content Editor at the Vice President level, you will be responsible for developing and executing a content plan centered around core topic pillars, assigning and editing compelling SEO-lead content for our clients and the general public, and optimizing existing content for search. This is an exciting opportunity to lead a rapidly growing part of our business as we strive to serve our clients in new ways and to attract and engage new audiences. We’re a highly motivated team that operates like a news organization and welcome your expertise in writing and editing SEO content, and familiarity with SEO tools and analytics.

Job responsibilities:

• Develop and execute an SEO content strategy that supports business goals and builds readers’ financial knowledge.
• Conceive of differentiated content offerings across web and mobile platforms to deepen engagement with existing investing clients.
• Identify opportunities to integrate contextually relevant content into the mobile experience to inform and inspire clients.
• Identify emerging trends and create or assign and edit timely SEO-lead content for wealth planning and investing.
• Assist in optimizing our existing library of multi-media content; including web-based articles, videos, and webcasts.
• Measure page performance and identify new content opportunities.
• Stay current with industry trends and best practices, and ensure our content is optimized for the evolving organic search landscape.
• Implement and enhance performance marketing/acquisition efforts.
• Partner closely with subject matter experts and strategists, marketers and communicators around the company.
• Manage multiple strategic content projects.

Required qualifications, capabilities, and skills:

• Bachelor’s Degree; 8+ years of experience writing/editing digital content
• Deep SEO experience, including writing and editing SEO content and tracking and reporting out on search rankings, changes, and engagement.
• Familiarity with SEO tools and analytics.
• A natural storyteller with a passion for getting creative, simplifying the complex, and bringing ideas to life.
• Experience writing about investments, trading, retirement planning, and/or wealth management.
• Effective communication skills, both written and oral, with the ability to present information clearly and professionally.
• Ability to work collaboratively and partner with others; highly organized and collaborative thinker.
• Strong initiative, energy and confidence.
• Genuine interest in the world of financial markets and personal finance.
• Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word).
• Occasional domestic travel may be required.

Preferred qualifications, capabilities, and skills:

• writing/editing digital content preferably including financial journalism