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Apple Head Video Marketing & Apple TV+ Go Market Planning United States, California 1155851
31.08.2024
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Description
As the Head of Video Marketing and Go to Market Planning, you will be responsible for strategic planning and execution of off platform marketing initiatives and TV+ approach in markets. You will lead a team responsible for planning, development and execution of campaigns across Apple TV+ go-to-market planning, partner trade marketing, 3P studio marketing and Apple TV app campaigns. Responsibilities will include but are not limited to: - Trade Marketing: Development of partner marketing tools, creative assets, pitch decks & events that will generate excitement for Apple TV+. Manage the budget and approach for trade marketing. Work with relevant teams to drive the LOB partner approach, briefing and overseeing relevant creative needed. - Provide & present timely updates to senior leadership on campaign status, key learnings and performance metrics.
Minimum Qualifications
- 15+ years of relevant film & TV consumer marketing experience in the video streaming space in a subscription marketing or service marketing capacity
- Experience in launching and managing full funnel integrated marketing campaigns, in partnership with multiple external and internal stakeholders
- Bachelor’s degree required
Preferred Qualifications
- A strong record of designing and delivering efficient performance driven campaigns
- Strong presentation skills and experience crafting presentations for senior leadership
- Highly strategic and analytical, data-driven approach to recommendations and problem-solving
- Deep industry knowledge across global markets of media & entertainment, and a keen observer of industry trends
- MBA preferred
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $211,700 and $318,000, and your base pay will depend on your skills, qualifications, experience, and location.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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