United States, California, Marketing Communications jobs

Essential Responsibilities:

• Lead complex marketing projects and initiatives to drive business growth
• Resolve complex marketing problems and develop innovative solutions
• Determine methods and procedures for new marketing assignments
• Implement global process improvements to enhance marketing effectiveness
• Collaborate with senior leadership to align marketing strategies with business goals
• Provide thought leadership and expertise in marketing best practices

Expected Qualifications:

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

In your day-to-day role, you will...

• Execute targeted ABM campaigns for Enterprise Payment Solutions: implement personalized marketing campaigns tailored to strategic enterprise accounts, aligning with the overall ABM and enterprise payments strategy.
• Manage ABM digital campaigns: oversee the execution and optimization of ABM-focused digital marketing efforts, including email marketing, content syndication, social media advertising, and programmatic initiatives.
• Drive lead generation and engagement: collaborate with sales and demand generation teams to identify and engage key stakeholders within targeted enterprise payment accounts, working on ABM programs and account lists.
• Coordinate ABM events, webinars, and industry-specific engagements for Enterprise Payment Solutions: plan and execute account-centric events and virtual experiences to deepen engagement and support pipeline acceleration within the enterprise payments segment.
• Content development and distribution: work with content and creative teams to develop personalized and relevant content for accounts across multiple channels to enhance account engagement.
• Collaborate with cross-functional teams: partner closely with sales, product marketing, demand generation, and customer success to ensure campaign alignment and effectiveness for enterprise payments.
• Measure and analyze ABM performance: track and report on campaign metrics and KPIs, using insights to optimize ABM strategies and tactics

What do you need to bring:

• Minimum 5 years of relevant work experience and a Bachelor’s degree or equivalent experience.
• Proven success in managing and executing B2B or ABM campaigns.
• Strong knowledge of digital marketing channels, tools, and technology platforms.
• Excellent communication, project management, and interpersonal skills.
• Experience working in technology, fintech, or SaaS industries.
• Familiarity with CRM and marketing automation tools like Salesforce and Demandbase.

The ideal candidate is also:

• Comfortable in a fast-paced and fluid working environment
• A natural problem-solver, seeks to find ways around roadblocks to execution
• Passionate about creating best-in-class marketing campaigns
• Curious about how to leverage AI in their day-to-day for more efficiencies

Our Benefits:

Any general requests for consideration of your skills, please

What makes this role exciting is the incredible potential within the Live Shopping market . You’ll have the chance to:

• Drive significant impact: Your strategies will directly contribute to eBay’s growth and leadership within a high-profile part of our business.

• Innovate and experiment: From testing new paid media channels to piloting unique content formats, you’ll have the freedom to define new ways to connect with audiences.

• Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success.

• Leverage our unique position:

• Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).

• Develop and execute integrated marketing campaigns , from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.

• Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.

• Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals.

• Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.

• Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.

• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.

• Manage and optimize budgets

• 10+ years of brand and/or growth marketing experience , including direct expertise in live shopping, livestream commerce, or interactive retail platforms .

• Demonstrated success in audience definition, acquisition, and conversion across multiple verticals.

• Proven ability to develop, test, and scale paid media strategies that drive measurable business impact.

• Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments.

• Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.

• Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.

The base pay range for this position is expected in the range below:

• Own the Fashion Narrative: Craft and evolve eBay’s fashion story to emphasize assortment, trust, and community.

• Lead Integrated Campaigns: Build and execute innovative communications campaigns that highlight eBay’s role in the fashion resale economy.

• Drive Earned Media Excellence: Secure consistent coverage across fashion, lifestyle, and business outlets, elevating eBay’s visibility and relevance with consumers and industry.

• Build Influencer Partnerships: Partner with creators, stylists, and tastemakers who authentically connect eBay to modern fashion culture.

• Collaborate Across Teams: Work closely with the Fashion Business, Marketing, Merchandising, and Creative teams to support major fashion moments and seasonal campaigns.

• Manage Global Agencies: Direct agency partners to execute strategic, on-brand storytelling across markets.

• Spot Trends and Opportunities:

• Minimum 10 years of fashion PR experience, with a mix of agency and in-house leadership preferred.

• Strong network of fashion media, editors, stylists, and influencers across global markets.

• Demonstrated success in developing and leading integrated PR campaigns for global brands or fashion platforms.

• Deep understanding of fashion industry dynamics, sustainability, and resale trends.

• Strong creative instincts and the ability to translate business priorities into media-worthy narratives.

• Proven ability to influence, collaborate, and deliver in a fast-paced, matrixed environment.

The base pay range for this position is expected in the range below:

Being the cybersecurity partner of choice, protecting our digital way of life.

This role is required to be in office at either our Santa Clara, Reston, Plano or New York offices. Our hybrid teams collaborate across geographies to solve big problems, stay close to our customers, and grow together. You will be part of a culture that values trust, accountability, and shared success where your work truly matters.

Your Career

This involves:

• Building bold, sharp positioning and driving Go-to-Market (GTM) programs to ensure the successful launch and adoption of our new TI services.

• Amplifying our elite threat intelligence research to establish Unit 42 as the ultimate thought leader in the industry.

Your Impact

• The work you do will directly reinforce Unit 42’s reputation and drive tangible business results across Palo Alto Networks. Your key responsibilities will include:

• Service Launch & GTM Leadership: Spearhead the launch of new Threat Intelligence services – planning the release, managing messaging, positioning, collateral development, and driving the product launch.

• Thought Leadership & Content: Build strong, sharp product marketing content, including blogs, reports, videos, and presentations, focused on the Unit 42 Threat Intelligence services and research.

  • Partner with our threat research team to communicate clear and powerful messages to establish and differentiate Unit 42 as the ultimate thought leader in the industry.

  • Work closely with other Unit 42 teams to contribute to annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape.

• Market & Competitive Intelligence: Track the threat intelligence market and competitive landscape in collaboration with product, marketing, and sales leadership.

• Campaigns & Awareness Support: Launching campaigns & programs – creating content for digital media, websites, and customer presentations to create awareness, demand, and engagement.

• Sales Enablement & Portfolio Differentiation: Enabling sales teams to understand the value proposition and key differentiators—creating and delivering presentations at internal sales events on how Unit 42 differentiates the portfolio across all Palo Alto Networks offerings.

• Analyst Engagement: Leading the analyst engagements and presentations to drive awareness and get an outside-in perspective.

Your Experience

• 8+ years of product marketing experience , ideally with 5+ years in cybersecurity.

• Experience with developing and leading innovative GTM programs to drive customer adoption is strongly preferred.

• Deep understanding of the Threat Intelligence and security consulting markets.

• Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings.

• Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success.

• Strong written communication is necessary to develop extremely simple and clear messaging, collateral, tools and content for clients, partners & sales.

• Experience and innovative energy to champion successful market and competitive disruption initiatives.

• Bachelor’s degree required. Technical degree or equivalent background or equivalent military experience is desirable.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $193,000 - $230,000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found .

All your information will be kept confidential according to EEO guidelines.

Key Responsibilities

• Conducts market competitive analysis for specific pricing strategies and major pricing tasks.
• Assists in the development of business & pricing proposals.
• Assists in Price maintenance to ensure pricing guidance matches the desired market condition and product offering.
• Reporting on price execution and performance.
• Stakeholder communication on pricing processes, policies.
• Supports Business Development to ensure price proposals align with the business opportunity.

Functional Knowledge

• Demonstrates expanded conceptual knowledge in own discipline and broadens capabilities
• Master’s Degree or MBA - Business Analytics, Data Analytics, Data Science or related field
• Proficiency and willingness to analyze data.
• Excellent communication skills
• Excellent knowledge of Excel is necessary.
• Hands on experience in Excel VB, Python, SharePoint, Tableau, Power BI, SQL, will be added advantage.

Business Expertise

• Understands key business drivers; uses this understanding to accomplish own work

Leadership

• No supervisory responsibilities but provides informal guidance to new team members

Problem Solving

• Solves problems in straightforward situations; analyzes possible solutions using technical experience and judgment and precedents

Impact

• Impacts quality of own work and the work of others on the team; works within guidelines and policies

Interpersonal Skills

• Explains complex information to others in straightforward situations

Applications will be reviewed on a rolling basis. Please apply by December 31, 2026. Note: This position may close early based on application volume or candidateselection."

*** The person in this role can be based in Chicago, St. Louis, Austin or Santa Clara California

Being the cybersecurity partner of choice, protecting our digital way of life.

Your Impact

• The person in this role will be pivotal in contributing to our market leadership and revenue growth by helping to build our North American partner and ecosystem as a key channel for demand generation and customer acquisition. You will achieve this by:

• Managing multi-million dollar pipeline delivery through the effective execution of highly targeted, integrated marketing campaigns within our diverse partner ecosystem.

• Contribute to the strategic direction of NAM partner marketing, acting as a key partner and trusted advisor to partner sales leadership, and translating high-level business objectives into impactful, measurable marketing plans.

• Cultivating a high-performing team of marketing professionals, fostering a culture of innovation, creativity, and accountability that consistently delivers exceptional results.

• Optimizing allocated marketing budgets, leveraging a data-driven approach to ensure maximum ROI and continuous improvement across all partner marketing initiatives.

• Ensure seamless collaboration and brand consistency across regional teams, amplifying our message and market presence through our critical cloud service provider (CSP, Global systems Integrators (GSIs), Traditional distributors) and ISV alliances.

Your Experience

• 8+ years of demonstrated success leading marketing teams for a tech company - including managing a direct team, working with key stakeholders, events marketing, partners/vendors and cross-functional teams.

• Experience in generating new and innovative approaches to problems and challenging the status quo and is constantly looking for ways to change the game.

• Demonstrated success acting as the business partner to partner sales leadership, navigating change in times of ambiguity

• Deep and wide knowledge and relationships within the technology partner/ecosystem space

• Solid experience inclusively communicating to ensure diversity of voice is heard, considered, and enabled while empowering others to do the same.

• Proven experience consistently delivering on expectations and getting the job done.

• Ability to understand and translate the big picture for your team in an inspiring way. Able to identify tactical opportunities and risks through strong business acumen and analysis of key performance trends.

• Proven track record striving for excellence, both personally and across the teams you've led

• Proven ability to plan, organize, and schedule in an efficient, productive manner with a focus on key priorities.

• Deep, hands-on understanding of funnel metrics and proven ability to take action to continuously improve conversion at each stage of the funnel, ultimately resulting in increased marketing-sourced pipeline and bookings.

• Ability to develop people: Coaches people in their current roles to improve performance and prepares them for future roles.

• Ability to set goals, drive team performance and excellence: Gives clear direction and goal-setting that is aligned to business priorities and outcomes, disciplined at measuring performance against.

• KPIs and rewards/recognizes people for excellence.

• Willingness to travel as required, approximately 30%, for the role.

• Bachelor's degree or master’s degree in business, marketing, or technology is preferre d.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $158,000 - $238,000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found .

All your information will be kept confidential according to EEO guidelines.