Marketing jobs

• High-growth: Over the past six years, we’ve consistently achieved milestones that take other companies a decade or more. During this time, we’ve significantly grown our employee base, expanded our customer reach, and rapidly advanced our product capabilities.
• Disruptive innovation: Our founders saw that traditional security didn’t work for the cloud so they set out to carve a new path. We’re relentless pioneers who invented agentless technology and continue to be the most comprehensive and innovative cloud security company.
• Well-capitalized: With a valuation of $1.8 billion, Orca is a cybersecurity unicorn dominating the cloud security space. We’re backed by an impressive team of investors such as Capital G, ICONIQ, GGV, and SVCI, a syndicate of CISOs who invest their own money after conducting their due diligence.
• Respectful and transparent culture: Our executives pride themselves on being accessible to everyone and believe in sharing knowledge with the employees. Each employee has a place in shaping the future of our industry.

Does the idea of translating product capabilities into business benefits and compelling stories get you up in the morning? Reporting to our Director, Field CISO and Product Marketing, you will deliver highly visible content, both internally and externally, for our Orca Cloud Security Platform. As a Product Marketing Specialsit, you will collaborate cross-functionally, creating go-to-market strategies that demonstrate Orca’s differentiated leadership in cloud security. You’ll help lead launches, write great blogs, and participate in webinars. you will be the champion of Orca’s latest and greatest product developments which positively influence and disrupt the cloud security industry. Pretty exciting, right?

• Collaborate with product management and engineering teams to translate key features and capabilities into messages that drive awareness and adoption
• Work with our Orca Research Pod to message and drive awareness for their discoveries and research
• Develop content to educate DevOps, Security Ops, and CISOs about our solutions, as well as excite, motivate and inspire them to become customers
• Craft and develop materials to educate prospects and users; including web pages, blog posts, videos, case studies, press releases, and sales presentations
• Conduct market research to identify customer needs, market trends, and competitive intelligence

• Product Marketing: 2+ years of experience in content or product marketing roles
• Ability to work independently and as part of a team in a fast-paced environment
• Proven excellence in written and verbal communication skills and an ability to translate technical information into compelling content
• Fast learner, able to quickly develop a deep understanding of our cloud security platform and target markets
• Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
• Successful track record of working remotely with global technical teams
• Knowledge of B2B SaaS and the cybersecurity industry is preferred
• Bachelor’s degree in business, marketing, journalism, or related field

Essential Responsibilities:

• Lead complex marketing projects and initiatives to drive business growth
• Resolve complex marketing problems and develop innovative solutions
• Determine methods and procedures for new marketing assignments
• Implement global process improvements to enhance marketing effectiveness
• Collaborate with senior leadership to align marketing strategies with business goals
• Provide thought leadership and expertise in marketing best practices

Expected Qualifications:

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

In your day-to-day role, you will...

• Execute targeted ABM campaigns for Enterprise Payment Solutions: implement personalized marketing campaigns tailored to strategic enterprise accounts, aligning with the overall ABM and enterprise payments strategy.
• Manage ABM digital campaigns: oversee the execution and optimization of ABM-focused digital marketing efforts, including email marketing, content syndication, social media advertising, and programmatic initiatives.
• Drive lead generation and engagement: collaborate with sales and demand generation teams to identify and engage key stakeholders within targeted enterprise payment accounts, working on ABM programs and account lists.
• Coordinate ABM events, webinars, and industry-specific engagements for Enterprise Payment Solutions: plan and execute account-centric events and virtual experiences to deepen engagement and support pipeline acceleration within the enterprise payments segment.
• Content development and distribution: work with content and creative teams to develop personalized and relevant content for accounts across multiple channels to enhance account engagement.
• Collaborate with cross-functional teams: partner closely with sales, product marketing, demand generation, and customer success to ensure campaign alignment and effectiveness for enterprise payments.
• Measure and analyze ABM performance: track and report on campaign metrics and KPIs, using insights to optimize ABM strategies and tactics

What do you need to bring:

• Minimum 5 years of relevant work experience and a Bachelor’s degree or equivalent experience.
• Proven success in managing and executing B2B or ABM campaigns.
• Strong knowledge of digital marketing channels, tools, and technology platforms.
• Excellent communication, project management, and interpersonal skills.
• Experience working in technology, fintech, or SaaS industries.
• Familiarity with CRM and marketing automation tools like Salesforce and Demandbase.

The ideal candidate is also:

• Comfortable in a fast-paced and fluid working environment
• A natural problem-solver, seeks to find ways around roadblocks to execution
• Passionate about creating best-in-class marketing campaigns
• Curious about how to leverage AI in their day-to-day for more efficiencies

Our Benefits:

Any general requests for consideration of your skills, please

What makes this role exciting is the incredible potential within the Live Shopping market . You’ll have the chance to:

• Drive significant impact: Your strategies will directly contribute to eBay’s growth and leadership within a high-profile part of our business.

• Innovate and experiment: From testing new paid media channels to piloting unique content formats, you’ll have the freedom to define new ways to connect with audiences.

• Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success.

• Leverage our unique position:

• Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).

• Develop and execute integrated marketing campaigns , from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.

• Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.

• Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals.

• Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.

• Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.

• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.

• Manage and optimize budgets

• 10+ years of brand and/or growth marketing experience , including direct expertise in live shopping, livestream commerce, or interactive retail platforms .

• Demonstrated success in audience definition, acquisition, and conversion across multiple verticals.

• Proven ability to develop, test, and scale paid media strategies that drive measurable business impact.

• Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments.

• Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.

• Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.

The base pay range for this position is expected in the range below:

Being the cybersecurity partner of choice, protecting our digital way of life.

This role is required to be in office at either our Santa Clara, Reston, Plano or New York offices. Our hybrid teams collaborate across geographies to solve big problems, stay close to our customers, and grow together. You will be part of a culture that values trust, accountability, and shared success where your work truly matters.

Your Career

This involves:

• Building bold, sharp positioning and driving Go-to-Market (GTM) programs to ensure the successful launch and adoption of our new TI services.

• Amplifying our elite threat intelligence research to establish Unit 42 as the ultimate thought leader in the industry.

Your Impact

• The work you do will directly reinforce Unit 42’s reputation and drive tangible business results across Palo Alto Networks. Your key responsibilities will include:

• Service Launch & GTM Leadership: Spearhead the launch of new Threat Intelligence services – planning the release, managing messaging, positioning, collateral development, and driving the product launch.

• Thought Leadership & Content: Build strong, sharp product marketing content, including blogs, reports, videos, and presentations, focused on the Unit 42 Threat Intelligence services and research.

  • Partner with our threat research team to communicate clear and powerful messages to establish and differentiate Unit 42 as the ultimate thought leader in the industry.

  • Work closely with other Unit 42 teams to contribute to annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape.

• Market & Competitive Intelligence: Track the threat intelligence market and competitive landscape in collaboration with product, marketing, and sales leadership.

• Campaigns & Awareness Support: Launching campaigns & programs – creating content for digital media, websites, and customer presentations to create awareness, demand, and engagement.

• Sales Enablement & Portfolio Differentiation: Enabling sales teams to understand the value proposition and key differentiators—creating and delivering presentations at internal sales events on how Unit 42 differentiates the portfolio across all Palo Alto Networks offerings.

• Analyst Engagement: Leading the analyst engagements and presentations to drive awareness and get an outside-in perspective.

Your Experience

• 8+ years of product marketing experience , ideally with 5+ years in cybersecurity.

• Experience with developing and leading innovative GTM programs to drive customer adoption is strongly preferred.

• Deep understanding of the Threat Intelligence and security consulting markets.

• Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings.

• Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success.

• Strong written communication is necessary to develop extremely simple and clear messaging, collateral, tools and content for clients, partners & sales.

• Experience and innovative energy to champion successful market and competitive disruption initiatives.

• Bachelor’s degree required. Technical degree or equivalent background or equivalent military experience is desirable.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $193,000 - $230,000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found .

All your information will be kept confidential according to EEO guidelines.