Brand Strategist jobs

The brand strategist role is an essential position for the tech industry and its organizations. At Expoint, our brand strategists are tasked with helping technology organizations understand and express their values, vision, and goals in order to create a powerful brand message and reach their target audience. The brand strategist must have profound knowledge in the tech industry and a deep understanding of the various audiences, competitors and trends within the landscape. They should also have an in-depth understanding of how to effectively convey the values and ambitions of the organization through digital channels, creative campaigns and qualitative consumer marketing. The brand strategist must be well versed in consumer research and consumer behavior and be familiar with competitive analysis and consumer segmentation. They should also be comfortable working with a variety of stakeholders, from designers to marketing teams, and be able to develop compelling campaigns, stories and messages that capture the voice of the organization and resonate with the consumer. Additionally, the brand strategist should be able to develop and implement a complete brand strategy that ties in with current business goals and objectives. They must be able to plan, lead and oversee successful brand activities, both on and off-line, and be responsible for reviewing, monitoring and measuring the effectiveness of any initiatives. At Expoint, we recognize the integral role of the brand strategist. Our experienced brand strategists are key to developing and managing an innovative, effective and successful brand strategy that speaks to the tech industry’s unique needs. We strive to ensure our brand strategists work in an environment where they can thrive in their role and are equipped with all the tools they need to be successful.