Marketing Strategist jobs in United States, Virginia, Richmond

What you’ll do

• Be the subject matter expert on key product areas, learning the technical and market landscape.

• Contribute to Go-To-Market plans and product releases, supporting execution and coordination.

• Assist in crafting product messaging and positioning to resonate with different customer segments.

• Produce external-facing content, including website copy, blog posts, product datasheets, and customer stories, among others.

• Keep a pulse on the market: conduct competitive intelligence and market research to inform strategy.

• Collaborate with external organizations and industry influencers for co-marketing opportunities.

• Participate in the product/customer feedback loop to capture insights and improve messaging.

• Serve as an exemplary writer with the ability to create clear, concise, and polished marketing copy.

Basic Qualifications

• At least 3 years of experience in product marketing

• At least 2 years of marketing experience in B2B data security, cloud or SaaS industry

• Bachelor’s Degree

Preferred Qualifications

• 4+ years of experience conducting research and translating insights into actionable marketing strategies.

• 4+ years of experience working with cross-functional teams to support product launches and campaigns.

• Strong writing and storytelling skills with the ability to simplify complex concepts.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

What you’ll do

• Be the subject matter expert on key data security product areas, understanding both technical and business implications.

• Collaborate with Product Management, Brand Marketing and Business Development to align on vision, strategic priorities, roadmap, use cases, market segmentation and success metrics.

• Drive competitive intelligence — conduct in-depth research on competitors, monitor industry and market trends, and make informed recommendations on positioning, and pricing

• Develop and maintain competitive intelligence assets including battlecards, competitor profiles, SWOT analyses, and win/loss insights

• Support Analyst Relations Strategy - Prepare briefings, respond to inquiries, and help shape market perception and narratives with key market analysts in collaboration with the Comms team.

• Contribute to Go-To-Market plans and product releases, managing cross-functional execution.

• Analyze data from product usage, campaigns, content engagement and market insights to optimize performance and ROI metrics

• Craft compelling product messaging frameworks to inform content development that engages a variety of personas across the customer experience journey.

• Produce high-quality long and short form external-facing content, including: videos, blogs, thought leadership, case studies, customer PPTs, demos and website content, among others.

• Lead Customer Advocacy efforts - build and drive community engagement through forums, meet-ups, events, and relevant platforms.

• Collaborate with Sales and Customer Success teams to support enablement efforts and improve customer engagement.

Basic Qualifications

• At least 5 years of product marketing experience in the B2B security, cloud, or SaaS industry.

• Bachelor’s Degree

• At least 5 years of experience executing GTM strategies and launching enterprise products.

Preferred Qualifications

• 8+ years of experience marketing cybersecurity products like data protection, identity and access management (IAM), or cloud security solutions.

• Strong understanding of the competitive landscape within the data security market, including key players, their strengths and weaknesses, and emerging trends.

• 8+ years of experience identifying customer pain points and developing product positioning that addresses their security needs.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

KeyResponsibilities

• Participate as the brand strategy lead in a collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery.

• Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. (This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.)

• Shepherd multiple marketing creative projects at once from brief to execution while ensuring strategic intent aligns with execution/delivery at every step.

• Work across functions and with multiple stakeholders during the process in a well managed and organized manner.

• Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc) are in line with their respective brand personas, voice and style guides.

• Develop an understanding of our target audience, best practices across channels and programs, and share those learnings liberally with others.

• Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.

• Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously

• Detailed-oriented with strong prioritization skills

• Highly effective communication skills with outstanding writing and presentation abilities

• Experience with a variety of marketing channels (specifically email, website, and digital channels)

• Can manage the details of multiple projects, deadlines and changing priorities, while delivering excellent and error-free work

• Bachelor’s Degree

• At least 2 years in brand strategy, product or digital marketing with experience in managing multiple channels on agency or client-side

• At least 2 years of experience in planning, executing and analyzing marketing programs

• At least 2 years experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

• Masters degree in marketing or business

• 2+ years of experience in marketing for financial services or another highly regulated industry

• 3+ years of experience driving optimization plans and creative strategy

• 2+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Key responsibilities include:

• Confidently informs stakeholders and adjusts style to audience and level

• Manages and directs small team meetings towards objectives

• Promotes diverse viewpoints and builds impactful mechanisms without supervision

• Helps customers identify, measure, and achieve desired outcomes

• Creates customer success plans and conducts periodic business reviews

• Effectively collaborates with stakeholders to understand internal business needs

• Proactively researches, plans, and implements solutions to resolve customer issues

• Actively sets customer expectations and is able to assess customer needs and decisions

• Represents voice of the customer to influence product roadmap and delivers results by collaborating with accountable cross-functional team(s)

• Autonomously works through complex situations and ambiguous environments by building mechanisms and solutions to close gaps and grow the business

• Identifies risk and opportunities, partners internally to mitigate or close opportunities

• Delivers regular business reports that provide qualitative and quantitative descriptions of customer adoption and performance

• Develops and maintains technical support procedures and policies

• Serves as a knowledge resource and escalation point for coworkers and customers

• Works cross-functionally to achieve organizational objectives, including success targets, customer satisfaction scores, and driving deeper customer adoption and renewal

Basic qualifications:

• Bachelor's degree or military experience

• At least 4 years of experience in a customer-facing role in an organizational or entrepreneurial context

• At least 2 years of experience working with cross-functional teams

• At least 2 years of experience with cloud services (AWS, GCP, Azure), data clouds (Snowflake, Databricks), or data manipulation languages (SQL)

Preferred qualifications:

• Master’s degree in business, MBA, or other related fields.

• 5+ years of experience developing, marketing, selling, or supporting a client-facing technical product or service at scale.

• 2+ years of experience working with senior and executive level customer contacts.

• Strong written and oral communication skills.

• Demonstrates analytical thinking and business insight.

• Demonstrates ability for relationship building and management

• Former founder, co-founder or early employee with meaningful startup experience

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Responsibilities:

Develop insight-driven marketing strategies that include campaign recommendations, testing opportunities and clear timelines.

Write clear and concise test documents and test plans.

Manage multiple projects and navigate changing priorities while staying focused on delivering excellent results.

The ideal candidate will have the following skills:

• Is obsessed with digital marketing in general

• Is proficient in project management & relationship building

• Loves to leverage data to tell stories & uncover actionable insights

• Thrives on the opportunity to build in white space, collaboration & the drive for results

• Is proactive & organized with task management & prioritization

• Is a collaborative team player, able to effectively communicate with their team & partners as well as leadership & stakeholders with a tailored approach for all

Basic Qualifications:

• Bachelor’s degree or Military experience

• At least 2 years in brand strategy, product or digital marketing with experience in managing multiple channels on agency or client-side

• At least 2 years of experience in planning, executing and analyzing marketing programs

• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications:

• Masters degree in Marketing, Business or Communications

• At least 2+ years of experience in marketing Financial Services

• Is a collaborative team player, able to effectively communicate with their team and partners as well as leadership and stakeholders with a tailored approach for all

• Has an ‘ownership mindset’ - a belief system that a person has accountability for the quality and outcome of their work

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Key Responsibilities

• Participate as the brand strategy lead in a collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery.

• Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. (This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.)

• Shepherd multiple marketing creative projects at once from brief to execution while ensuring strategic intent aligns with execution/delivery at every step.

• Work across functions and with multiple stakeholders during the process in a well managed and organized manner.

• Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc) are in line with their respective brand personas, voice and style guides.

• Develop an understanding of our target audience, best practices across channels and programs, and share those learnings liberally with others.

• Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.

• Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously

• Detailed-oriented with strong prioritization skills

• Highly effective communication skills with outstanding writing and presentation abilities

• Experience with a variety of marketing channels (specifically email, website, and digital channels)

• Can manage the details of multiple projects, deadlines and changing priorities, while delivering excellent and error-free work

• Bachelor’s Degree

• At least 2 years in brand strategy, product or digital marketing with experience in managing multiple channels on agency or client-side

• At least 2 years of experience in planning, executing and analyzing marketing programs

• At least 2 years experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

• Masters degree in marketing or business

• 2+ years of experience in marketing for financial services or another highly regulated industry

• 2+ years of experience driving optimization plans and creative strategy

• 2+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Senior Associate, Brand Sponsorships & Experiential Marketing

Capital One is seeking talented sponsorships and experiential marketing professionals to join the Brand team. In this role, you will be responsible for assisting in the experiential marketing strategy and execution of sponsorships to deliver a meaningful consumer experience,as well as B2B client hospitality.This rolepart of a larger, integrated sponsorship strategy. You should have knowledge and experience in executingevents and sponsorships – sports and entertainment (e.g., music, dining, etc.) based sponsorships arepreferred. The Senior Associate, Brand Sponsorship and Experiential Marketing, will be responsible for coordinating and managing sponsorship propertyVIP hospitality experiences.The Senior Associate will interface with internal and externalpartners, collaborate in a team setting, strategize/plan sponsorship activations and assist in managing external agencies.

The ideal candidate will be highly motivated and driven, with a strong growth mindset, and is interested in learning more about our Brand and our sponsorship programs. You’re a tech forward thinker and embrace new technology.A quick thinker, your flexibility and adaptability are key to constantly changing demands and priorities. Strong communication skills are critical including the ability to confidently interact with customers, associates and executives. You are a team player with a customer first mindset and strong attention to detail.

The Brand team is responsible for positioning and differentiating the Capital One brand and empowering teams across the enterprise to deliver a cohesive and powerful brand experience – to our associates, customers, prospects and the community at large.

What you’ll do:

• Assist in the development of strategy and objectives for the activation of sponsorship properties

• Support the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships, select sponsorship and experiential marketing efforts

• Support the Brand Sponsorships manager with cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs

• Manage day-to-day deliverables with sponsorship properties, agency partners, and internal cross functional teams including communication of key deadlines

• Where necessary, assist with onsite activations and VIP hospitality programs at major events with responsibilities including vendor/agency management, coordination with property partners, and communicating updates to the internal team

• Aid in the creation of KPIs and communicating metrics and opportunities through written reports, presentations, and stakeholder status meetings

• Communicate key action items and status reports to internal and external stakeholders

• Coordinate information sharing amongst internal team and external partners related to event activations

You want to be an
EVIDENCE-BASED MARKETER.

• Your curiosity is endless. There’s always something else to learn!

• You’re flexible and not afraid of change—in fact you welcome the challenge

• You share your point of view, but seek out what might be missing and listen

• You have big ideas and know the best ones are driven by proof, persistence and patience

• You’re a storyteller! You simplify the complex and compel your audience to act

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you

• You care—about the work, your team and the customers you serve

This position requires periodic travel (15%)

Basic Qualifications

• Bachelor’s Degree or military experience

• At least 3 years of experience in sponsorships and experiential marketing or event planning

• At least 3 years of experience in marketing

Preferred Qualifications

• At least 5+ years of experience in sponsorships and experiential marketing or event planning

• At least 5+ years of experience in marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).