Digital Marketing jobs in United States, Arizona, Prescott

Key Responsibilities

• Develop the partner digital strategy for the Mobile Experience division focusing on partner execution which would deliver a consistent brand experience, elevate brand awareness, optimize product positioning to maximize conversion, and amplify traffic generation to partner channels.
  • Create joint digital merchandising strategies with carriers and retailers to ensure successful implementation and continuous improvement.
  • Develop a synergistic media strategy that connects Samsung media planning with partner plans delivering exponential breakthrough and ROI from upper through lower funnel.
  • Manage external partner campaigns optimizing channel-specific KPIs.
• Analyze digital data to produce insightful reports and use these insights to optimize and evolve our strategic approach.
• Identify digital best practices and utilize data and consumer research to define a future state vision for partner channels
• Craft persuasive presentations to effectively communicate and gain approval for partner-centric ideas and requests.
• Work cross-functionally with account sales teams, business operations, product management, and other digital teams
• Serve as a subject matter expert and provide thought leadership on how to deliver a best-in-class digital customer experience journey.
• Serve as a champion for the consumer and continuously push for providing the best consumer experience based on defined best practices.

• Develop executive-level presentations on a frequent cadence.

Characteristics of Success

• DATA-DRIVENDECISION-MAKER:Ability to synthesize data and identify what is most critical for success. Always leverage sound business judgment and analytics to make bold decisions.
• PASSION: People with an infectious spirit who are passionate about the tech industry, our consumers, our brands, our customers, and winning. You see this job as a career, and not just a job.
• ENTREPRENEURIAL SPIRIT: People who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters newideas.

• DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
• CHANGE AGENT: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, remove barriers, and lead the change

Minimum Qualifications

• Bachelor's Degree (preferred) with 8+ years of directly related experience is required
• Master’s degree preferred
• Experience in driving digital marketing strategy for 5+ years
• Strong fluency with all forms of media traditional, digital and emerging
• Experience with media project management including presenting and reporting on media plans
• Solid data and analytical understanding and comfort
• Demonstrated skill communicating cross-functionally and up & down an organization
• Microsoft Standard Office Suite and advanced expertise in PowerPoint/Excel
• Demonstrated program management ability, proven experience planning and executing large scale projects and/or events
• Experience collaborating with senior executives across a large organization
• This role is based in Plano, TX office. Relocation to DFW area is required

Preferred Qualifications:

• Proficiency with Excel incl pivot tables, graphing, and conditional formatting for efficient data analysis
• Skilled with Adobe analytics to understand user behavior and optimize conversion funnels

Responsibilities

Marketing Strategy & Campaign Management

• Develop and implement a comprehensive marketing strategy to increase the visibility and adoption of Samsung health initiatives

• Lead multi-channel marketing campaigns (i.e., digital, social, influencer marketing, PR, in-app promotions) to drive user growth

• Collaborate with other product categories and contribute to integrated marketing efforts within the MX business

• Lead agency partnerships to deliver the best-in-class creative and flawless execution across multi-channel marketing and collaborate closely with integrated marketing strategies

User Acquisition & Engagement

• Develop user acquisition strategies with product managers through paid and organic channels, including ASO, paid media, event marketing and influencer marketing

• Optimize CRM, push notification, and email marketing to enhance user retention and engagement

• Leverage growth marketing tactics such as referral programs, EPP, and community engagement

Performance Analysis & Optimization

• Define and track key KPIs with product managers along with marketing KPIs (i.e., conversion rates, churn, CTA/CTR, etc.)

• Measure and understand campaign effectiveness

• Create market and user insights through campaigns and optimize/shift the strategies to fit the best path forward

Cross-Functional Collaboration

• Work closely with cross-functional teams and other subsidiaries (US R&D, Health B2B), sales/account teams and Korea sales team to ensure marketing alignment with product development

• Collaborate and lead PR, social media and content creation teams to amplify Samsung’s health initiatives in the health space with partners, and against competitors

Partnership and Ecosystem Marketing

• Work with Samsung’s multiple product categories and its members to develop integrated marketing strategies

• Develop co-marketing initiatives with health and fitness partners, accessories manufacturers, and potentially service providers

• Collaborate with healthcare institutions and corporate wellness programs to expand the platform’s reach

Minimum Qualifications

• Bachelor degree in marketing, business administration, communication, digital marketing or related fields

• 8+ years of experience in marketing, app marketing, and performance marketing

• Excellent communication skills both oral and written

• Strategic thinking and problem-solving skills

• Creativity and storytelling

• Negotiation and influencing skills

• Strong analytical skills

• Ability to navigate in a fast-paced, global organization and collaborate with cross-functional teams

Preferred Qualifications:

• Master’s degree (MBA or equivalent) in marketing, business, or a related fields preferred

• 10+ years years of experience in marketing, app marketing, and performance marketing

• Experience in health tech, wellness, or consumer mobile application is preferred

Role and Responsibilities

This role will develop the marketing strategy, including B2B vertical solutions targeting, positioning, product insights, and launch communications strategy. You will lead the planning process for your categories, including Go-To-Market plans for all product launches, always-on marketing, and key activation windows.

Drive B2B marketing activity to ensure alignment with the overall strategy with flawless execution.

Contribute to all elements of Integrated Marketing Communication (IMC) plans, from awareness, consideration, and conversion with direct oversight of Paid and Owned Channels, planning strategy, design, execution, and measurement. IMC activities will support both product launches and other key communications windows.

Work closely with agency partners and internal stakeholders to deliver best-in-class creative and flawless execution across multiple channels, which may include: Digital, Social, CRM, e-commerce, Partnerships, Influencers, and PR.

Identify key learnings and measure the effectiveness of B2B marketing campaigns against defined and aligned KPIs.

Minimum Qualifications

• Bachelor's Degree required.
• 8+ years of relevant experience leading B2B marketing strategy and execution, experience in the Tech, Electronics, or durable goods business is required.
• Experience with commercial technologies or consumer electronics.
• Excellent written & oral communication skills with proven ability to provide clarity in complex situations.
• Deep understanding ofConsumer/Shopper/Categorydata and ability to translate into actionable plans.
• Proven performance in developing and executing strategies that deliver wins for the consumer, the customer, and the company.
• Understanding of marketing performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives.
• Demonstrated ability to thrive in high-performing teams.
• Demonstrated ability to create and deliver executive-level presentations.