Samsung Senior Manager Digital Marketing 

United States, Arizona, Prescott 

39127268

Key Responsibilities

• Develop the partner digital strategy for the Mobile Experience division focusing on partner execution which would deliver a consistent brand experience, elevate brand awareness, optimize product positioning to maximize conversion, and amplify traffic generation to partner channels.
  • Create joint digital merchandising strategies with carriers and retailers to ensure successful implementation and continuous improvement.
  • Develop a synergistic media strategy that connects Samsung media planning with partner plans delivering exponential breakthrough and ROI from upper through lower funnel.
  • Manage external partner campaigns optimizing channel-specific KPIs.
• Analyze digital data to produce insightful reports and use these insights to optimize and evolve our strategic approach.
• Identify digital best practices and utilize data and consumer research to define a future state vision for partner channels
• Craft persuasive presentations to effectively communicate and gain approval for partner-centric ideas and requests.
• Work cross-functionally with account sales teams, business operations, product management, and other digital teams
• Serve as a subject matter expert and provide thought leadership on how to deliver a best-in-class digital customer experience journey.
• Serve as a champion for the consumer and continuously push for providing the best consumer experience based on defined best practices.

• Develop executive-level presentations on a frequent cadence.

Characteristics of Success

• DATA-DRIVENDECISION-MAKER:Ability to synthesize data and identify what is most critical for success. Always leverage sound business judgment and analytics to make bold decisions.
• PASSION: People with an infectious spirit who are passionate about the tech industry, our consumers, our brands, our customers, and winning. You see this job as a career, and not just a job.
• ENTREPRENEURIAL SPIRIT: People who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters newideas.

• DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
• CHANGE AGENT: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, remove barriers, and lead the change

Minimum Qualifications

• Bachelor's Degree (preferred) with 8+ years of directly related experience is required
• Master’s degree preferred
• Experience in driving digital marketing strategy for 5+ years
• Strong fluency with all forms of media traditional, digital and emerging
• Experience with media project management including presenting and reporting on media plans
• Solid data and analytical understanding and comfort
• Demonstrated skill communicating cross-functionally and up & down an organization
• Microsoft Standard Office Suite and advanced expertise in PowerPoint/Excel
• Demonstrated program management ability, proven experience planning and executing large scale projects and/or events
• Experience collaborating with senior executives across a large organization
• This role is based in Plano, TX office. Relocation to DFW area is required

Preferred Qualifications:

• Proficiency with Excel incl pivot tables, graphing, and conditional formatting for efficient data analysis
• Skilled with Adobe analytics to understand user behavior and optimize conversion funnels