Samsung Senior Manager Product Marketing Samsung Health 

United States, Arizona, Prescott 

830461172

Responsibilities

Marketing Strategy & Campaign Management

• Develop and implement a comprehensive marketing strategy to increase the visibility and adoption of Samsung health initiatives

• Lead multi-channel marketing campaigns (i.e., digital, social, influencer marketing, PR, in-app promotions) to drive user growth

• Collaborate with other product categories and contribute to integrated marketing efforts within the MX business

• Lead agency partnerships to deliver the best-in-class creative and flawless execution across multi-channel marketing and collaborate closely with integrated marketing strategies

User Acquisition & Engagement

• Develop user acquisition strategies with product managers through paid and organic channels, including ASO, paid media, event marketing and influencer marketing

• Optimize CRM, push notification, and email marketing to enhance user retention and engagement

• Leverage growth marketing tactics such as referral programs, EPP, and community engagement

Performance Analysis & Optimization

• Define and track key KPIs with product managers along with marketing KPIs (i.e., conversion rates, churn, CTA/CTR, etc.)

• Measure and understand campaign effectiveness

• Create market and user insights through campaigns and optimize/shift the strategies to fit the best path forward

Cross-Functional Collaboration

• Work closely with cross-functional teams and other subsidiaries (US R&D, Health B2B), sales/account teams and Korea sales team to ensure marketing alignment with product development

• Collaborate and lead PR, social media and content creation teams to amplify Samsung’s health initiatives in the health space with partners, and against competitors

Partnership and Ecosystem Marketing

• Work with Samsung’s multiple product categories and its members to develop integrated marketing strategies

• Develop co-marketing initiatives with health and fitness partners, accessories manufacturers, and potentially service providers

• Collaborate with healthcare institutions and corporate wellness programs to expand the platform’s reach

Minimum Qualifications

• Bachelor degree in marketing, business administration, communication, digital marketing or related fields

• 8+ years of experience in marketing, app marketing, and performance marketing

• Excellent communication skills both oral and written

• Strategic thinking and problem-solving skills

• Creativity and storytelling

• Negotiation and influencing skills

• Strong analytical skills

• Ability to navigate in a fast-paced, global organization and collaborate with cross-functional teams

Preferred Qualifications:

• Master’s degree (MBA or equivalent) in marketing, business, or a related fields preferred

• 10+ years years of experience in marketing, app marketing, and performance marketing

• Experience in health tech, wellness, or consumer mobile application is preferred